Synergy Media Specialists » JT – Brazil 2020 https://www.synergymediaspecialists.com Mon, 17 May 2021 08:38:00 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.33 Producing energy saving solutions at Epson https://www.synergymediaspecialists.com/producing-energy-saving-solutions-at-epson-paulista/ https://www.synergymediaspecialists.com/producing-energy-saving-solutions-at-epson-paulista/#comments Tue, 21 Jan 2020 10:29:27 +0000 https://www.synergymediaspecialists.com/?p=10844
A world leader in printing, projection and digital imaging, Epson do Brasil is dedicated to connecting people with its efficient and high precision technologies. Operating since 1982 in Brazil, Epson took its relationship with the country to a higher level when it expanded its operations in the region in 2013 to cater to the growing demand of its products.
Sergio Monteiro, Director of the Brazilian Factory of Epson  |  © Epson do Brasil
“Brazil is a key player for our business due to the large demand we receive in the country in the printing sector,” said Sergio Monteiro, Director of the Brazilian Factory of Epson.

As the company continues to grow, it is continuously responding to environmental changes as part of their contribution to Brazil, such as the EcoTank technology, which can save up to 90 percent of energy.

“The EcoTank technology is the company's main product in the country due to its high performance and sustainability, compared to other products in the market,” shared Monteiro.

Epson EcoTank L5190  |  © Epson do Brasil
“With these efforts, we are able to provide our clients with a more reliable and environmentally friendly solution to their printing needs,” he concluded.

www.epson.com.br


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The Company

Epson do Brazil Ltda.

Industry
Consumer Electronics
Digital Imaging
Projections
Printing
 Epson do Brasil LTDA. Avenida Tucunaré, 720. Tamboré.
Barueri – SP. ZIP Code: 06460-020. Brazil
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Ueno Profit: Providing easier solutions for companies to start businesses in Brazil https://www.synergymediaspecialists.com/ueno-profit-providing-easier-solutions-for-companies-to-start-businesses-in-brazil/ https://www.synergymediaspecialists.com/ueno-profit-providing-easier-solutions-for-companies-to-start-businesses-in-brazil/#comments Tue, 21 Jan 2020 10:17:27 +0000 https://www.synergymediaspecialists.com/?p=10837
For foreign companies, starting a business in Brazil can prove to be quite challenging due to labor laws, tax policies and unstable market conditions.

International groups, specifically Japanese companies that make up 80 percent of their clientele, can trust in Ueno Profit to provide their expertise in the fields of business law, international law, accounting, tax and labor law, and business management on how to apply these laws in the country.

“The laws and processes for new companies in Brazil can be rigid and complicated, which is why Ueno Profit is here to help these companies work through these processes smoothly to ensure the success of their business,” said Mami Ueno, CEO of Ueno Profit.

Mami Ueno, CEO of Ueno Profit  |  © Ueno Profit
The government is currently in full force to simplify bureaucratic procedures of these policies such as the Economic Freedom Law and the newly signed provisory law (medida Provisoria/MP), which aims to enhance entrepreneurship in the region.

Ueno Profit participates with the country in transforming these laws and policies by proposing ways to improve them. “These changes are for the benefit of society and provide opportunities for new companies to contribute to the growth of Brazil’s economy,” Ueno stated.

Currently operating in São Paulo, Indaiatuba and Porto Alegre, Ueno Profit continues to look for more ways to improve. As the company celebrates its 25th anniversary this 2020, they are implementing the integrated management of interdisciplinary consulting with technological innovation anticipating future trends.

“We are excited to offer the new Ueno Profit as Brazil develops to be a better business environment and a positive outlook for Japanese investments,” Ueno concluded.

www.uenoprofit.com.br


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The Company

Ueno Profit

Industry
Professional Services
Business Consultancy
AAlameda Franca, 267 7 andar, Jardim Paulista, Sao Paulo-SP, 01422-001
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Canon Medical Systems do Brasil commits to providing health care equipment made for life https://www.synergymediaspecialists.com/canon-medical-systems-do-brasil-commits-to-providing-health-care-equipment-made-for-life/ https://www.synergymediaspecialists.com/canon-medical-systems-do-brasil-commits-to-providing-health-care-equipment-made-for-life/#comments Tue, 21 Jan 2020 10:08:07 +0000 https://www.synergymediaspecialists.com/?p=10828
Promoting good health care in Brazil is a gargantuan task, but with companies such as Canon Medical Systems do Brasil, the road to a better medical system is within arm’s reach.

With over four decades of experience, the company has been providing state-of-the- art medical systems and the latest technology to hospitals across the country.

Over the years, the Japanese- owned company has focused on its vision to enhance the quality of the medical equipment they produce.

In 2018 and 2019, Canon Medical Systems do Brasil achieved its goal and made history as the first company that started to incorporate artificial intelligence (AI) technology to its medical imaging equipment.

Flávio Martins, President and CEO of Canon Medical Systems do Brasil  |  © Canon Medical Systems do Brasil  
“Our AI technology focuses on providing doctors (with) the best medical imaging quality possible while also putting patients’ needs as the center of our efforts,” said Flávio Martins, president and CEO of Canon Medical Systems do Brasil.

Aside from developing the technology of their medical equipment, the company is also forging partnerships with nonprofit organizations such as the Dharma Institute, whose main mission is to take medical care to needy and remote communities that do not have access to medical facilities.

“The Dharma Institute’s initiatives have a strong relation with our corporate philosophy ‘Made for Life’ and this is one of the reasons why we chose to donate portable ultrasound equipment to support their cause,” shared Martins. “This will help doctors offer better care for their patients in the long run.”

As Canon Medical Systems do Brasil improves hospital management and operational efficiency through its wide array of technologically advanced medical imaging equipment, its aim to satisfy its customers remains present.

Through an NPS survey, the company was able to measure the level of its customers’ loyalty and satisfaction.

“Canon Medical Systems do Brasil is committed to giving patients the best possible treatment. We want our customers to trust in our capability to provide them with world-class medical equipment and at the same time showcase a variety of original innovations that can help enrich life for everyone,” concluded Martins.

www.br.medical.canon


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The Company

Canon Medical Systems do Brasil

Industry
Healthcare
Medical Systems
Av. Ceci 328 – Tamboré – CEP 06460-120 Baueri – SP – Brasil
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GSI Creos Brasil generates growth from long-term commitment to Brazil https://www.synergymediaspecialists.com/gsi-creos-brasil-generates-growth-from-long-term-commitment-to-brazil/ https://www.synergymediaspecialists.com/gsi-creos-brasil-generates-growth-from-long-term-commitment-to-brazil/#comments Tue, 21 Jan 2020 09:29:24 +0000 https://www.synergymediaspecialists.com/?p=10817
GSI Creos is a well-respected Japanese trading company that was established in 1931 with an initial focus on silk trading — a sector closely connected to the well-being and comfort of people.

Aside from silk, the company also explored various textile fields and moved into the handling of industrial products, which make up the core business of the GSI Creos group today.

“We, as one of the affiliate companies of GSI Creos, are fortunate that the majority of our current business goes to the medical business, which brings us the opportunity to enter the chemical market in recent years,” said Dave (Kosuke) Yatsuyanagi, director of GSI Creos Brasil.

The Brazilian operation was established in 1973 as a silk production factory that changed to a trading firm in 1988. The Japanese company managed to successfully continue its operations, catering solely to Brazilian customers, which was difficult for other Japanese companies to achieve.

“For more than 40 years, GSI Creos Brasil took many risks in keeping its operations in Brazil and at one point, we had only two employees remaining. We knew it was important to keep our business operating to cater to the demand of the Japanese- Brazilian market and share our expertise in the business,” Yatsuyanagi shared.

Dave (Kosuke) Yatsuyanagi, Director; Daniela Yamauti, Director and President of GSI Creos Brasil  |  © GSI Creos Brasil  
An example of a hemodialysis treatment clinic   |  © GSI Creos Brasil  
GSI Creos Brasil’s long-term partnership with Toray Medical Co. strengthens this year as the companies started to expand hemodialysis products across South America. Currently, the company’s strongest product in Brazil is the TR-8000 hemodialysis machine.

With the majority of sales coming from the medical field, GSI Creos Brasil is eyeing increasing its revenue through investing in clinics that provide high-quality hemodialysis treatments in Brazil.

“We at GSI Creos Brasil saw the need and opportunity for high-quality hemodialysis treatments in Brazil. We are looking forward to our recent investment in clinics that offer this and will soon begin offering this around South America, as well,” Yatsuyanagi concluded.

www.gsi.co.jp
www.gsi.com.br


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The Company

GSI Creos Brasil Ltda. 

Industry
Trading
 Av. Paulista, 2001, Conjts. 214/216, Cep 01311-931, Sao Paulo –SP- Brasil
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CENIBRA establishes good and everlasting reputation through sustainable solutions https://www.synergymediaspecialists.com/cenibra-establishes-good-and-everlasting-reputation-through-sustainable-solutions/ https://www.synergymediaspecialists.com/cenibra-establishes-good-and-everlasting-reputation-through-sustainable-solutions/#comments Tue, 21 Jan 2020 09:16:32 +0000 https://www.synergymediaspecialists.com/?p=10807
Today, many companies in Brazil are only recently starting to tailor their operations to benefit the environment, something that forest-based company Celulose Nipo Brasileira S.A. (CENIBRA) has successfully achieved since it was founded in 1973.

As a company that produces approximately 1,200,000 tons of bleached short fiber eucalyptus pulp annually, CENIBRA has turned sustainability into the core of its business.

In order to do business without causing any harm to the environment, CENIBRA made an integrated move to acquire its supplies from planted forests only, which means that the company grows the trees that it uses for its operations.

Each year, CENIBRA plants around 20 million genetically enhanced seedlings that are planted over 254,000 hectares of land.

Operating in over 54 municipalities across Brazil, it has always been CENIBRA’s mission to establish a good relationship not only with the environment, but also with the people in the region.

Kazuhiko Kamada, Director-President of CENIBRA |  © CENIBRA
CENIBRA’s Eucalyptus plantation with preservation area surrounding water system   |  © CENIBRA
“As we strengthen our ties with the Brazilian community, we are also able to educate them about our business and develop our operations throughout the entire process,” said Kazuhiko Kamada, director-president of CENIBRA.

With a huge demand for its products, CENIBRA was able to provide jobs to around 5,000 direct employees.

“We want to expand the business and project in Brazil to plant more trees, which will positively affect more communities,” Kamada shared.

Thanks to its environmentally friendly way of doing business, CENIBRA has garnered multiple awards over the years for its sustainability and environmental management.

As the company celebrates its 35th year of working hand in hand with local farmers in 2020, modernization is CENIBRA’s top priority to allow for a more efficient process that would help its employees along the way.

“We have been investing every year in improving our operations and we are continuously growing. This year we expect to hit the highest record of production in our history,” stated Kamada.

“We have to keep good relations with society, prioritize safety and contribute to the local economy here in Brazil,” he concluded.

www.cenibra.com.br


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The Company

Celulose Nipo-Brasileira S.A.

Industry
Agriculture
Pulp & Paper
 BR 381, KM 172 – Distrito Perpetuo Socorro – Belo Oriente – MG, Caixa Postal 100- 35196-972 – Agencia CENIBRA
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Innovation drives Konica Minolta’s Brazilian market breakthrough https://www.synergymediaspecialists.com/innovation-drives-konica-minoltas-brazilian-market-breakthrough/ https://www.synergymediaspecialists.com/innovation-drives-konica-minoltas-brazilian-market-breakthrough/#comments Tue, 21 Jan 2020 09:00:24 +0000 https://www.synergymediaspecialists.com/?p=10793
A world reference in the hardware and technology industry, Konica Minolta Inc. is committed to advancing society through its management philosophy, “The Creation of New Value.”

Since 1873, Konica Minolta Inc. has been in continuous transformation of its diverse technologies and innovations through the expansion of its business in various markets such as office equipment, industrial optical systems and diagnostic imaging and has grown to serve more than 2 million corporate customers worldwide.

Akira Mukuta, Director and CSO; Takahito (Taka) Mitsuhashi, President and CEO; Ronaldo Arakaki, Director and COO of Konica Minolta Business Solutions do Brasil |  © Konica Minolta Business Solutions do Brasil
In 1988, it expanded its borders to South America, opening its first factory in Brazil and, starting in 2003, consolidating its position as Konica Minolta Business Solutions do Brasil, a company with an administrative office in São Paulo, headquarters in Manaus and branches in Porto Alegre, Florianópolis, Recife and Vitoria. According to Takahito Mitsuhashi, president of Konica Minolta Business Solutions do Brasil, there are plans to expand these branches in the coming years.

Mitsuhashi has been strongly focused on customer satisfaction, with a strong share in the digital production printing (PP) market enabling the company’s net sales to grow to about 15 percent per year since 2011.

“As a leader of the PP market for eight consecutive years, we strive to maintain that level by delivering innovative value to our customers through our industrial printing technology (IP), hybrid solutions and also preserving the high quality of our post-sales services,” Mitsuhashi said.

Looking to the future, the company is betting on the IP market in Brazil and has expanded its portfolio to cover digital label printing solutions.

In addition, it is investing in the construction of a new DIS (Digital Imaging Square) for 2020 to underline its commitment to customers in the professional production and industrial printing markets. The new center of excellence gives customers a hands-on experience through live demonstrations and a world of printing ideas.

“Konica Minolta Business Solutions do Brasil believes in the potential of the Brazilian economy to grow,” Mitsuhashi said. “And so we are prepared and excited to grow together with the country, contributing to our customers through our core values, delivering quality technology, customer service and support.”

www.konicaminolta.com.br


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The Company

Konica Minolta Business Solutions do Brasil

Industry
Business Solutions
 Alameda Santos, 745 – 13° andar – 01419-001 – São Paulo – SP
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Honda shares the joy of a sustainable future in Brazil https://www.synergymediaspecialists.com/honda-shares-the-joy-of-a-sustainable-future-in-brazil/ https://www.synergymediaspecialists.com/honda-shares-the-joy-of-a-sustainable-future-in-brazil/#comments Tue, 21 Jan 2020 08:45:43 +0000 https://www.synergymediaspecialists.com/?p=10780
Home to more than 200 million people, Brazil is recognized as the sixth-largest automobile market in the world.

Japanese conglomerate Honda saw this opportunity, thus establishing Moto Honda da Amazônia during the ‘70s as it followed its philosophy of “producing where there is a consumer market.”

Fueled by its mission to serve its customers, the company has spent over 48 years producing and importing around 26 million products such as motorcycles, automobiles, power products, as well as marketing the HondaJet, the first aircraft developed by the Honda Aircraft Company.

“We have a wide range of products for different consumer profiles and that makes Honda the only company to provide the mobility for land, water and air in Brazil,” said Issao Mizoguchi, CEO of Honda South America.

Throughout its success, Honda has enhanced its development process and product marketing to accommodate the growing expectations and demands of its Brazilian customers.

Issao Mizoguchi, CEO of Honda South America |  © Honda South America
Honda Energy Wind Farm in Xangri-Lá (RS)  |  © Honda South America
Along with its goal to be the leading automotive company in Brazil, Honda also took into account the environmental challenges that the industry is facing.

In order to address this concern, Honda formulated solutions and incorporated into its corporate strategy the aim to lessen the environmental impact of its products and operations and promote the efficient use of natural resources in its facilities.

“A major action of Honda Automóveis do Brasil towards this goal is the creation of the Honda Energy Wind Farm, located in the city of Xangri- Lá (RS). It is the first of its kind in the domestic automotive sector and in the Honda Group worldwide, which is capable of meeting all the electricity demands of the automobile factory in the city of Sumaré and part of Honda’s offices in the state of São Paulo,” shared Mizoguchi.

Honda Energy celebrated five years of activities in 2019. During this period, over 600,000 cars were produced with clean and renewable energy. The inauguration of the wind farm is part of Honda’s global goal of halving its carbon dioxide emissions by up to 2050.

Meanwhile, Moto Honda da Amazônia, its motorcycle plant located in the state of Amazonas, remains to be one of the world’s most vertically integrated Honda motorcycle production unit in the world.

In the same state, Honda maintains about 820 hectares of standing forest and 245 hectares of trees from reforestation, comprised mainly of endangered trees.

“Economic development combined with environmental preservation. This is the premise adopted by Moto Honda for conducting its business in the country. The company considers sustainability in all its decisions and daily activities, aiming at the minimum environmental impact generated by industrial production,” Mizoguchi said.

As Honda ushers in a new line of sustainable products, it aims to better serve its clients and maintain its good relationship with them.

“Honda is a company that acts to create new values for mobility and people’s lives. We serve people in Brazil with the joy of expanding the potential of their day-to-day living and it’s our goal to do it sustainably,” Mizoguchi concluded.

www.honda.com.br

Honda 16th ad

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The Company

Honda South America Ltda.

Industry
Automotive
 Estrada Municipal Valêncio Calegari, 777 – Distrito de Nova Veneza, Sumaré – SP, 13181-585
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Transforming Canon do Brasil through growth and reform https://www.synergymediaspecialists.com/transforming-canon-do-brasil-through-growth-and-reform/ https://www.synergymediaspecialists.com/transforming-canon-do-brasil-through-growth-and-reform/#comments Tue, 21 Jan 2020 08:33:24 +0000 https://www.synergymediaspecialists.com/?p=10772
Admired and respected around the world, Canon is reputable for the development of document and image management technologies, as well as producing a variety of innovative products ranging from cameras, copiers and printers, to optical equipment and professional broadcasting lenses.

Its success allowed the company to continue with its quality products, solutions and services in Brazil for over 45 years, since it started operations in 1974.

Seeing potential in the country, the company invested in a production plant in Manaus in 2012, concentrating on producing digital single-lens reflex cameras, which account for 90 percent of Brazil’s market share.

Since Masaharu “Michael” Choki took leadership as president and CEO of Canon do Brasil in 2019, his vision to transform and sustain the success of the company has involved two main directions: growth and reform.

“The Brazilian market has potential to grow, and we always aim to realize sustainable growth by adapting to changes within the business environment such as market trends, business structures, customer and technology and pursuit reform,” said Choki.

Masaharu “Michael” Choki, President and CEO of Canon do Brasil |  © Canon do Brasil
Canon do Brasil officially opened its doors to the new showroom Casa Canon.  |  © Canon do Brasil
Currently, the company is focusing its efforts on digital commercial printing, as well as producing high-quality digital interchangeable lens cameras and mirrorless cameras.

One recent company development to expand the consumer experience in Brazil is the Casa Canon, launched last December in São Paulo. Casa Canon is a unique place where customers can have a firsthand look at all Canon products, utilize their photographic studio, enjoy printing services and appreciate art exhibitions.

The space can also be a business hub for customers and resellers and it is integrated with Canon’s own e-commerce where they are working on omnichannel development. Visitors can test the products and shop in the online store at a digital totem available at Casa Canon.

Continuously working toward sustainable growth and contributing to the development of the Brazilian market, Canon do Brasil is planning to create new businesses. “We have a number of ideas for the country as part of our transformation for growth and are looking forward to launching them in the near future,” Choki said.

www.canon.com.br


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The Company

Canon do Brasil Industria e Commercia Ltda.

Industry
Consumer Electronics
 A. do Café, 277-6 andar – Torre B Vila Guarani – CEP: 04311-000 Sao Paulo – Spo Brasil
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Panasonic: Committed to ‘A Better Life, A Better World’ in Brazil https://www.synergymediaspecialists.com/panasonic-committed-to-a-better-life-a-better-world-in-brazil/ https://www.synergymediaspecialists.com/panasonic-committed-to-a-better-life-a-better-world-in-brazil/#comments Tue, 21 Jan 2020 08:11:55 +0000 https://www.synergymediaspecialists.com/?p=10756
Extrema factory  |  © Panasonic do Brasil
For over 100 years, Panasonic has been recognized as one of the leading electronics giants, known for producing corporate and industrial equipment for different companies and consumers all over the world.

Imbued with confidence in Latin America’s potential, Panasonic began importing and marketing products to Brazil in the 1960s. Since then, Panasonic do Brasil has grown to become a trusted household name and manufacturer in the region offering a wide range of products such as televisions, batteries, washing machines, refrigerators, microwaves and industrial products.

Already having a positive reputation and market position for audio and visual equipment, Panasonic do Brasil is increasing efforts to supply the growing demand for white goods in the country.

Panasonic’s increasing sales are reflective of Brazil’s strengthening economy. Last year the company’s sales of major appliances such as refrigerators and washing machines grew more than 20 percent.

Michikazu Matsushita, President of Panasonic do Brasil  |  © Tuca Reines
Extrema production line  |  © Panasonic do Brasil
“There is a growing potential for home appliances or white goods in Brazil, and it is a good opportunity for our business as they have a good market size and competitive environment in the region,” said Michikazu Matsushita, president of Panasonic do Brasil.

One of the factories of the company operates exclusively for the production of home appliances. With over 1 million accumulated fridge units and 400,000 washing machine units sold since the establishment of the plant just seven years ago, Panasonic do Brasil sees the need to expand its facilities and is currently making plans for further investment in the near future.

This new line of refrigerators save up to more than 36 percent of energy compared to similar products in the region. This is part of the company’s efforts to improve its manufacturing and engineering capabilities as it aspires to deliver better products and services to its customers.

“We continue to find ways to provide better solutions for our products, similar to how our factories now operate using hydroelectricity, which has greatly decreased its carbon dioxide production,” Matsushita shared.

Panasonic do Brasil is also looking into expanding its profile by joining the servicing industry, providing complete digital signage solutions to retailers and unique, natural gas-based energy management solutions to large-scale facilities such as factories, shopping malls, business parks or hospitals, through two newly acquired engineering service companies in Brazil (Digital Full Service and Union Rhac).

One of the exciting plans Panasonic do Brasil has is its renewed sponsorship deal with Daniel Dias, the male swimmer with the largest number of medals in the Paralympic Games for the 2020 Tokyo Paralympic Games.

Panasonic is an Official Worldwide Partner for both the Olympic and the Paralympic Movement as the company believes in the importance of investing in sports and athletes following their principle of “Contribution to Society.”

“Next year is a milestone year for Japan and Panasonic as we expect the upcoming sponsorship we have with the 2020 Olympics and 2020 Paralympic games to result in one of our biggest sales,” Matsushita said.

“I am eager to witness Brazil bounce back as I see a brighter future ahead for the economy and an opportunity for Panasonic to provide for the community a better world through equipment and our services,” Matsushita concluded.

www.panasonic.com.br


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The Company

Panasonic do Brasil Limitada

Industry
Consumer Electronics
 Avenida do Café. 277-Torre A – 8° Andar – Jabaquara CEP: 04311-900 – Sao Paulo -SP
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