Synergy Media Specialists » JT – Malaysia 2019 https://www.synergymediaspecialists.com Mon, 17 May 2021 08:38:00 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.33 Bringing the delight of Rompin to the world https://www.synergymediaspecialists.com/bringing-the-delight-of-rompin-to-the-world/ https://www.synergymediaspecialists.com/bringing-the-delight-of-rompin-to-the-world/#comments Fri, 10 May 2019 03:44:24 +0000 https://www.synergymediaspecialists.com/?p=9176
Rompin Integrated Pineapple Industries (RIPI) is reinventing pineapple production in Malaysia. The company is actively promoting the Malaysian pineapple industry, cultivating high-quality MD2 pineapples and bringing about socioeconomic development by supporting the local community of Jakun people.

The East Coast Economic Region Development Council appointed RIPI to develop, operate and manage a pineapple plantation project in Rompin, Pahang, Malaysia in 2013. Today, RIPI’s plantation on the border of the Endau-Rompin National Park consists of 5,000 acres of pineapple and 200 acres of jackfruit.

With its sweet taste, the MD2 pineapple remains one of the top pineapple varieties in the world. RIPI’s plantation benefits from ideal climate and soil conditions and fantastic air quality — all of which contribute to the superior quality and taste of the company’s products.

RIPI’s plantation on the border of the Endau-Rompin National Park consists of 5,000 acres of pineapple and 200 acres of jackfruit.   |  © RIPI
Patrick Teoh, the managing director of RIPI, strives for the highest quality of produce. All of RIPI’s pineapples are grown in the company’s own nursery through agricultural sustainability practices, and the in-house laboratory facilitates quality control with no genetic modification. The entire RIPI product range consists of fresh pineapple, branded dehydrated pineapple and jackfruit, as well as banana, jackfruit and pineapple puree and pineapple juice.

Teoh is committed to carrying out inspiring corporate social responsibility (CSR) programs for communities near the plantation that are at the heart of the company’s operations.

With ongoing support from the Malaysian government, RIPI is having a positive impact on people’s lives. Teoh’s priority is to improve the lives of the local community by contributing to the educational, cultural, economic and social development needs of the people.

RIPI’s exceptional CSR activities include building houses, providing school bags and uniforms, managing mobile clinics and facilitating cultural exchange programs for business study courses in Taiwan and Indonesia.

As the company’s first overseas export destination, Japan remains an important market for RIPI. Having achieved success in Japan, with the country’s notoriously high quality-control standards, RIPI’s international reputation for delivering quality products has opened the doors to global markets in Asia, the Middle East and Europe.

“We are seeing a rise in demand for our products and we intend to increase the size of our plantation to meet this demand,” said Teoh. “Our pineapples are planted and picked by hand with a 24-hour turnaround time from farm-to-market to ensure customers enjoy produce of the highest quality.”

“We are implementing our expansion plan to increase the size of our plantation to 17,000 acres and we intend to grow our market share in countries such as Japan, Korea, Turkey, China and the United Arab Emirates. We look forward to expanding into new global markets as we bring the delight of Rompin to the world.”

www.md2.com.my


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The Company

Rompin Integrated Pineapple Industries (RIPI)

Industry
Agriculture
Pineapples
 21-5, Jalan SP 2/1, Serdang Perdana, 43300 Seri Kembangan, Selangor D.E, Malaysia
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Addressing the palm oil sustainability challenge https://www.synergymediaspecialists.com/addressing-the-palm-oil-sustainability-challenge/ https://www.synergymediaspecialists.com/addressing-the-palm-oil-sustainability-challenge/#comments Fri, 10 May 2019 03:30:41 +0000 https://www.synergymediaspecialists.com/?p=9163
As a tree-crop suited to cultivation in climatic conditions, similar to those of tropical rain forests, the oil palm is one of the planet’s most versatile super-oil producing crops.

Despite deforestation fears fueled by various nongovernmental organization campaigns, Malaysia and Indonesia produce 85 percent of the planet’s palm oil — the former of which is at the forefront of efforts to drive sustainable practices. In terms of consumption, palm oil has been proven to be as healthy as other commonly consumed oils, and it offers a range of commercial applications ranging from food, emulsifiers, food conditioners, soaps, detergents, foaming agents, cosmetics and fuel.

Organizations such as the United States Department of Agriculture have encouraged food manufacturers to substitute partially hydrogenated transfats, and the most viable substitute to date is still palm oil.

Malaysian oil palm fruits are priceless to mankind; they hold the key to sustainable development and future of generations.  |  © MPOC
A rich history

Versatile and with a high smoke point, palm oil was once used as an alternative to tallow and lard, the animal-based traditional frying fats that were used in the production of soap, shampoo and other products. In line with consumers demanding more natural ingredients, palm oil production levels have increased gradually and spread to all parts of the world.

From 15.2 million metric tons in 1995 to 62.6 million metric tons in 2015, annual palm oil production has quadrupled. By 2050, production is expected to reach 240 million metric tons. “Our goal is to educate farmers and consumers on sustainable oil palm cultivation and palm oil usage,” said Kalyana Sundram, CEO of the Malaysian Palm Oil Council (MPOC).

“Current sustainability efforts are targeting a variety of final consumer products. We track agricultural techniques and production output through customer products, raise awareness, and implement sustainable practices to support the industry.”

Companies have shifted to palm oil as a healthier oil alternative and today, approximately 60 percent of personal care products contain palm oil derivatives.

The food and consumer industries account for two-thirds of palm oil production, while onethird is used in biofuels and sustainable energy.

While Malaysia is successfully researching palm oil usage for biofuel solutions, innovative farming and plantation methods are expected to offset deforestation. Reduced costs and cultivation periods combined with optimum water usage and management, make palm oil a viable alternative to annual oil seed crops such as rapeseed, soy and sunflower.

The Malaysian palm oil industry is encouraging sustainable practices across the entire production process, from farmer to end users. To address concerns regarding deforestation, Malaysia’s Minister of Primary Industries, Teresa Kok, who is also in charge of the palm oil industry, has proposed not to add new plantations onto newly deforested areas. She advocates eventually capping the total cultivated area in Malaysia to ensure no further deforestation takes place. This should thwart any claims from various anti-palm oil sectors.

Malaysian palm oil products are certified for the 2020 Tokyo Olympic Games. As an Olympic partner, Malaysia is on track to deliver sustainably certified palm oil consistent with Japan’s high food safety standards.

With education and proper practices, there is much to be excited about in terms of the future of Malaysian palm oil production. Importantly, for those working in the Malaysian palm oil industry, education, income and living standards have dramatically improved. In a bold move, Malaysian Prime Minister Mahathir Mohamad officially launched the Love MY Palm Oil campaign to educate the nation’s consumers about all things palm oil.

MPOC is addressing opponents of the industry and driving sustainable solutions, while simultaneously reducing the negative impacts of farming and delivering palm oil to the world.

MY19 - MPOC logo 2

www.mpoc.org.my
kalyana@mpoc.org.my
www.usda.gov


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The Company

Malaysian Palm Oil Council (MPOC) 

Industry
Agriculture
Palm Oil
 2nd Floor, Wisma Sawit, Lot 6 , SS6, Jalan Perbandaran , 47301 Kelana Jaya, Selangor Darul Ehsan, Malaysia
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Strengthening partnerships and creating value https://www.synergymediaspecialists.com/strengthening-partnerships-and-creating-value/ https://www.synergymediaspecialists.com/strengthening-partnerships-and-creating-value/#comments Fri, 10 May 2019 03:13:48 +0000 https://www.synergymediaspecialists.com/?p=9155
Mitsui has contributed to the development of Malaysia for over 55 years. Today, the Japanese sogo shosha (international general trading and investment company) is playing an important role in both traditional and innovative sectors of the Malaysian economy.

In addition to Mitsui’s principal activity of trade in a diversified range of goods, the company invests with strategic partners in key industries, and has played a prominent role in bringing Japanese high-tech companies to Malaysia’s manufacturing sector.

“We concentrate on growth areas and align our business with new and innovative opportunities,” said Daiji Kojima, managing director, chief executive officer and country chairman of Mitsui & Co. (Malaysia) Sdn. Bhd. “We have a saying that ‘Mitsui is People.’ Hence, we support our workforce to become global resources and drive Mitsui in Malaysia toward harnessing our local talents in doing business.”

To date, Mitsui has invested more than $4 billion in the country. Malaysia has been developing its health care footprint and Mitsui has, together with Khazanah sovereign fund, been an investor in IHH Healthcare, the second-largest hospital operator in the world since 2011. Mitsui has also invested in Columbia Asia Hospitals and DaVita dialysis centers, with operations in several Asian countries.

The company’s other notable historical investments are in automobiles (national automaker Perodua), utilities (national gas distribution company Gas Malaysia) and oleochemicals (Palm Oleo).

Mitsui’s philosophy is to contribute to nation-building projects, hence the company’s participation in building the world’s largest 2-gigawatt ultra- supercritical turbine power plant, the Jimah East Power Station. The plant is due to be commissioned by the end of the year, utilizing the latest Japanese technology in line with the company’s effort to attract the best of Japanese companies and technologies.

Gleneagles Medini Hospital by IHH Group  |  © Mitsui & Co.
Palm Oleo Sdn. Bhd., a joint venture with KLK Group  |  © Mitsui & Co.
Launch of the seven-seater Perodua Aruz  |  © Mitsui & Co.
The company is focused on enhancing the infrastructure of the country, such as modernizing airports, sea ports and transportation infrastructure, and is keen to work with strategic local partners in this area.

“We will continue to seek new local partners in addition to strengthening our existing strategic partnerships and remain committed to the Malaysian economy,” said Kojima. “Malaysia is a welcoming foreign direct investment destination and is experiencing strong economic growth in key sectors. With the revisit of the Look East Policy, we want to encourage Japanese companies to reassess the investment opportunities Malaysia has to offer and reinvest with a renewed sense of confidence in the country, the economy and the people.”

Being strategically located with easy access to the huge Asia-Pacific markets, including China, Malaysia is an ideal choice as a manufacturing and distribution center with the added appeal of being a modern Islamic country that has links to the global Islamic markets.

www.mitsui.com


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The Company

Mitsui and Co. Malaysia

Industry
Diversified
 Level 29, Menara Hap Seng 2, Plaza Hap Seng, No.1 Japan P. Ramlee, 50250 KL, Malaysia
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Boon Siew Honda: Racing ahead in the Malaysian motorcycle industry https://www.synergymediaspecialists.com/boon-siew-honda-racing-ahead-in-the-malaysian-motorcycle-industry/ https://www.synergymediaspecialists.com/boon-siew-honda-racing-ahead-in-the-malaysian-motorcycle-industry/#comments Fri, 10 May 2019 03:01:56 +0000 https://www.synergymediaspecialists.com/?p=9145
Malaysians are passionate about high-octane motorsports. This year sees the country’s Sepang International Circuit celebrate 20 years and the Malaysian motorcycle industry shows no signs of slowing down.

Loh Boon Siew met Soichiro Honda in 1958 and the two men formed a unified vision to promote “a more meaningful life for Malaysians through personal mobility.”

Sixty years later, Boon Siew Honda sold approximately 156,000 units in Malaysia — an increase of 28.7 percent compared to 2017.

“We are on track to hit our targets this year,” said Keiichi Yasuda, Boon Siew Honda managing director and chief executive officer.

“Through strong brand positioning and new model launches in each motorcycle segment, we are winning new customers.”

The company’s strategies for 2019 includes brand enhancement, improvement of its dealer network, strengthening of its after-sales services, the development of local riders and the expansion of its safe-riding initiative.

“Our Honda Safety Riding Centre works with the government, schools and the private sector to highlight the importance of road safety and reduce the number of traffic accidents,” said Yasuda.

Honda respects each country in which it does business and Malaysia is no exception. While Malaysia strengthens its relationship with Japan, Boon Siew Honda remains committed to the Malaysian market.

“We are pleased to contribute to Malaysian society by manufacturing high-quality products at a reasonable price and we enjoy serving our customers,” said Yasuda. “We always dedicate ourselves to meeting and then going beyond our Malaysian customer’s expectations, which are quite unique compared to other Asian countries and so we are really focused on the Malaysian market.”

Keiichi Yasuda, Managing Director and Chief Executive Officer of Boon Siew Honda Sdn. Bhd.  |  © Boon Siew Honda
The RS150R Red  |  © Boon Siew Honda
The RS150R Repsol  |  © Boon Siew Honda
“We have successfully introduced our know-how, technology and the Japanese way of working to Malaysia,” concluded Yasuda. “Our contribution to the Malaysia-Japan partnership symbolizes the close relationship between our two countries and we intend to continue delivering superior-performance products to our customers at every turn.”

www.boonsiewhonda.com.my


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The Company

Boon Siew Honda Sdn. Bhd.

Industry
Automotive
Motorcycles
Motorsports
 721, Persiaran Cassia Selatan 1, Kawasan Perindustrian Batu Kawan, 14100 Simpang Ampat, Penang, Malaysia
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Building innovation and delivering unparalleled quality and service https://www.synergymediaspecialists.com/building-innovation-and-delivering-unparalleled-quality-and-service/ https://www.synergymediaspecialists.com/building-innovation-and-delivering-unparalleled-quality-and-service/#comments Fri, 10 May 2019 02:46:51 +0000 https://www.synergymediaspecialists.com/?p=9136
The 10th annual SME100 awards ceremony in Kuala Lumpur saw MFE Formwork Technology Sdn. Bhd. (MFE) rank in the top 10 of 2018’s fast-moving companies.

In today’s construction industry, speed is of the essence. MFE’s revolutionary aluminium formwork construction system is used to form cast-in-place reinforced concrete structures. The system dramatically increases the speed of construction and MFE is driving innovation within the global construction industry.

MFE was established in Malaysia in 1991 to meet demand for high-quality and cost-effective construction solutions across Asia. Today, MFE aluminium formwork is utilized in high-rise and low-rise mid-luxury developments, as well as social and affordable housing projects. In the commercial space, MFE’s solutions are used in high-rise office buildings, hotels, mixed-use developments and car parks.

Jim Robinson, CEO of MFE Formwork Technology Sdn. Bhd.  |  © MFE Formwork Technology
The company’s state-of-the- art 100,000-square meter manufacturing facility in Port Klang, Malaysia, has an annual capacity of over 1,500,000 square meters of formwork. The company utilizes the latest production processes including friction stir welding — an advanced, eco-friendly welding system used in the aerospace and automotive industries.

MFE’s team of over 2,500 dedicated employees work in diverse markets around the globe.

“Over the past nine years we have aggressively looked to reduce our dependency on one or two markets, such as India and Malaysia, which at one time accounted for over 90 percent of our business,” said Jim Robinson, MFE’s CEO.

“Today that dependency has been greatly reduced, as we have entered many new markets stretching across the globe from New Zealand to Latin America; to date, we have worked in over 53 countries. We have also focused on developing new products and services, including our recently launched Quick Deck slab formwork system, which has been well received within the industry.”

The MFE system allows high-rise buildings to be constructed at an impressive rate of four to five days per floor and landed properties to be constructed at a rate of one house per day. MFE structures are strong, accurate in dimensions and guarantee high-quality finished concrete surfaces.

One-hundred percent recyclable, the MFE system can be used several hundreds of times on multiple projects. The average weight is only 23 to 25 kg per square meter, so no heavy lifting or cranes are required.

MFE formwork is able to withstand high concrete pressures. Training and coaching by MFE supervisors enable MFE formwork to be assembled with unskilled labor, thus reducing costs. With a highly experienced in-house 3D design software solutions team, MFE is able to design formwork solutions for a range of buildings and applications.

From developing impressive towers to helping communities build low-cost, quality housing, MFE intends to continue to play an innovation-driven role in the global construction industry. In addition to strengthening its presence in Thailand, the Philippines, Cambodia and Vietnam, MFE is well-positioned to work with Japanese clients.

“I believe our company values of trust, honesty and loyalty to our clients speak volumes about our business success,” said Robinson. “Our first client in Malaysia some 28 years ago is still our client, and our first client in India, some 17 years ago, is still our client. Over the years we have worked with many Japanese contractors outside Japan, such as Shimizu, whom we have worked with for over 12 years in three different countries. Repeat business from blue-chip companies is a sign of our commitment to provide formwork solutions that best suit the concrete structure and best suit client requirements. Our company slogan is self-explanatory and defines what we want the Japanese construction industry to realize about MFE — ‘No one does it better.’”

www.mfeformwork.com


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The Company

MFE Formwork Technology Sdn. Bhd.

Industry
Manufacturing
Construction
 Lot 4 & 6, Jalan Tun Perak 3, Perdana Industrial Park 42000, Port Klang, Selangor Darul Ehsan, Malaysia
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Mitsubishi Corporation: Contributing to positive change in Malaysia https://www.synergymediaspecialists.com/mitsubishi-corporation-contributing-to-positive-change-in-malaysia/ https://www.synergymediaspecialists.com/mitsubishi-corporation-contributing-to-positive-change-in-malaysia/#comments Fri, 10 May 2019 02:13:35 +0000 https://www.synergymediaspecialists.com/?p=9117
From Japan to the world, Mitsubishi Corp. has established a truly global footprint. The Japanese trading company has over 200 offices and subsidiaries in about 90 countries and regions.

In Malaysia, Mitsubishi’s Kuala Lumpur branch (Mitsubishi KL) has nurtured a strong partnership with the country by creating synergies and contributing to the nation’s continued development.

“We understand the needs of the Malaysian people,” said Genichi Ichikawa, general manager of Mitsubishi KL. “As a company, we conduct ourselves in accordance with the requirements of the country and are proud of the partnerships and friendships we have developed in Malaysia over the years.”

Genichi Ichikawa, General Manager of Mitsubishi KL  |  © Mitsubishi KL
Mitsubishi KL is active in a range of key sectors within the Malaysian economy. Areas of business include construction and infrastructure, investment, automotive, manufacturing and retail. Evoking the sense of the Malaysian people’s can-do attitude, Mitsubishi KL is well positioned to play an important role in Malaysia’s efforts to become a developed nation.

Sitting on the board of several leading companies, Ichikawa recognizes the strengths of Malaysia’s dynamic and diverse economy. By taking time to speak with people from all walks of life, Ichikawa has developed a holistic outlook toward people’s needs and the steps needed to improve the lives of those living in communities across the country.

MC Biotech and the Sarawak Biodiversity Centre (SBC) are two examples of Mitsubishi KL’s commitment to delivering sustainable projects while contributing to the country and the region through corporate social responsibility initiatives.

MC Biotech in Brunei is cultivating astaxanthin-producing microalgae, which can potentially help economies diversify beyond oil and gas. With the government of Brunei’s efforts to preserve natural land, the country’s clean air quality and water make it an ideal location to encourage the growth of microalgae, and MC Biotech is driving biotechnology developments while encouraging the use of biofuels.

Since 2012, SBC has been exploring algae biodiversity in Sarawak, Malaysia. In addition to being a viable alternative biofuel energy source, applications include aquaculture and nutraceuticals. Mitsubishi KL is building a 1,000-square meter outdoor photobioreactor to support this important project.

“In Malaysia, I enjoy talking to people and learning of their dreams for the future of their country,” said Ichikawa. “We want to continue to support Malaysia and appreciate the fact that the people love their country. Mitsubishi KL is here to move forward together with Malaysia.”

Mitsubishi KL also works closely with national oil and gas company Petronas to ensure a steady supply of liquefied natural gas to Japan. The company is committed to educating and assisting local communities living near the company’s natural gas facility in Sarawak.

“Our hope is that we can play a role in the transfer of skills and knowledge between Malaysia and Japan,” said Ichikawa.

“Education and environmental protection are at the heart of our business in Malaysia. As we conduct our business, we take a deep interest in the local communities who live in the areas in which we work. We look forward to continuing our journey hand in hand with the Malaysian people and our business partners with whom we have developed strong and long-lasting ties.”

www.mitsubishicorp.com


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The Company

Mitsubishi Corporation Kuala Lumpur
Industry
Diversified
 Level 18, Menara 3 Petronas, Persiaran KLCC 50088 Kuala Lumpur, Malaysia
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