As a quality-driven company able to meet international standards, Advanced Vision Morocco has attracted Japanese interest.

“We know Japanese companies appreciate quality services and solutions and we are able to meet their demands,” said Chafic. “We have built plants for Furukawa and JTEKT and are currently constructing Yazaki Corp.’s plant in Tangier. We are building on our reputation by focusing on delivering quality services rather than focusing purely on profit margins.”

Chafic is proud of Morocco’s contribution to the continued development of the African continent.

“It is crucial for economies across Africa to diversify and grow,” said Chafic. “Many companies in Morocco are driving innovation across the region and moving forward, Advanced Vision Morocco will support the development of Morocco and clients in neighboring markets.”

www.visionmorocco.com
info@visionmorocco.com

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CFC’s business community includes more than 180 members, with a footprint in 46 African countries. They are active across four major categories: financial companies, regional headquarters of multinational companies, service providers and holding companies.

Now recognized as one of the world’s most promising financial centers, CFC has also built a strong network of international partners, comprised of 12 international financial centers and 18 African investment promotion agencies, which are part of the “South-South partnerships”.

“We offer our members an attractive value proposition in a modern business environment with streamlined processes including administrative fasttracks, facilitation of people and capital flow and a fully operational international mediation and arbitration center in Casablanca. In parallel, a premium ‘Doing Business’ personalized support is available to our members so as to allow them to devote their focus towards their core business development. CFC is proud to contribute to Africa’s economic dynamism by accompanying world-leading companies. We cater to our community, while committing to promote our members’ expertise and enabling fruitful business synergies through our networking platform,” said Said Ibrahimi, CEO of Casablanca Finance City.

www.casablancafinancecity.com

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“Our success is founded on our highly skilled team of people who have the technical know-how and strong communication skills to understand the needs of our clients across a range of sectors.”

Initially established to serve the maritime industry, Sanad Assurances has diversified its services and product offerings. Today, the company offers personal, automotive, housing and facultative (reinsurance) in addition to industrial and advanced risk services.

With his background in mechanical engineering, Laamarti is able to build close relationships with the company’s corporate clients, especially in the industrial sector.

“Many members of our upper management have backgrounds in engineering and with our close industry ties, we have taken a leading position and set ourselves apart from the competition,” said Laamarti.

“An increasing amount of foreign direct investment is reaching Morocco. Sanad Assurances is continuing to build new partnerships with multinationals while nurturing existing business relationships with companies already reaping the rewards of investing in the country.

“The automotive, energy and aeronautical sectors are flourishing in Morocco and Japanese multinationals are starting to take notice,” said Laamarti.

“Thanks to our long-term approach we have already established strong partnerships with leading Japanese companies active in Morocco, and we look forward to building more new friendships and exciting partnerships.”

www.sanad.ma

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“It is estimated that by the middle of this century, Africa will provide approximately 60 percent of the world’s food needs,” said AMDIE Acting CEO Hicham Boudraa. “Agricultural development is a priority for Morocco as we have favorable weather, ideal soil conditions, knowledge, technology and land availability. While we currently sell raw produce to Europe and then purchase finished goods, there is huge potential for transformation. If the production of finished goods can be moved to Africa, profits can be directed to businesses across the continent.”

The Japan connection

Japan recognizes Morocco’s potential. While South Africa is home to the highest number of Japanese companies of any African country, Morocco comes a close second. Today the largest private employer in Morocco is a Japanese company.

“A strong value-offering is required to attract Japanese investors as they no longer simply relocate their businesses to reduce operating costs,” said Boudraa. “When considering a new market, Japanese investors need to see the values that country’s society holds dear in order for them to consider managing and operating their business from there.”

“AMDIE showcases the values which Moroccans hold dear to convince our Japanese partners to select Morocco as a place to do business. Today there is a dynamic relationship between Morocco and Japan in many areas and the Japan-Morocco partnership is becoming even stronger.”

The agency is working closely with the Japan External Trade Organization, Japan International Cooperation Agency and the Embassy of Japan in Morocco to promote the country’s competitive advantages. Morocco’s minister of industry visits Japan every year to attend high-level meetings and promote important sectors within the Moroccan economy that are ripe for investment.

“We understand that the Japanese analyze every decision they make and that important decisions can take time,” said Boudraa. “Once a decision has been made, Japanese executives stand by their decision and things can then move quickly. Economic stability is a key consideration for Japanese investors; while factors such as logistics and financing are important, stability is a must.”

“Our political system remains stable in what has been described as a turbulent region of the world,” said Boudraa. “The King of Morocco Mohammed VI is responsible for this and despite different governments holding power over the years, he has stayed true to his vision for the future of Morocco.”

Future-ready industrial growth

Local companies and multinationals will play a role in the expansion of the Moroccan economy and AMDIE is committed to ensuring that Japanese investment continues to flow into Morocco.

“In the coming years we will focus on further developing the country’s dynamic industries,” said Boudraa. “For example, we will support the automotive industry which is founded on a firm ecosystem comprising industrial parks such as the ones found in Kenitra and Tangier in the north of the country. The burgeoning aerospace industry will also continue to receive our support in addition to private investment.”

“Japanese investment banks and fund management companies continue to visit Morocco and we are confident that these visits will lead to tangible results,” Boudraa said. “Japanese firms are interested in large energy and infrastructure projects as they have the technical know-how required to bring these projects online. Once a Japanese construction company invests in Morocco, suppliers will follow and relationships can then blossom.”

“Our political stability and our king’s long-term vision have empowered Morocco on its journey to becoming a successful and vibrant economy,” said Boudraa.

“We are looking for foreign direct investment partners and real growth-drivers who can contribute to the future of our great country by initiating projects to create business momentum across Morocco.”

www.amdie.gov.ma

 

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