Synergy Media Specialists » JT – New Zealand 2021 https://www.synergymediaspecialists.com Mon, 17 May 2021 08:38:00 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.33 N.Z. blackcurrant: The king of berries https://www.synergymediaspecialists.com/n-z-blackcurrant-the-king-of-berries/ https://www.synergymediaspecialists.com/n-z-blackcurrant-the-king-of-berries/#comments Mon, 26 Apr 2021 09:59:11 +0000 https://www.synergymediaspecialists.com/?p=11799
Scientific research supporting the nutritional power of blackcurrants (Ribes nigrum) outnumbers that for other superfood berries including bilberries, acai, goji, cranberries and elderberries.

Records of the National Library of Medicine database at the United States National Institutes of Health prove this.

“While New Zealand accounts for only 4% of the world’s total production of blackcurrants, the high amount of unique anthocyanin compositions means that New Zealand blackcurrants have much higher nutritional values over other blackcurrant berries and are also pure and sustainable quality berries,” explained Eddie Shiojima, founder of Just The Berries PD (JTBPD) Corp.

JTBPD is the world’s leading supplier of New Zealand blackcurrant-based nutraceutical health ingredients, supplements and functional foods. The company has been involved in the research, production and distribution of New Zealand blackcurrants with the NZ Blackcurrant Cooperative and National Institute of Plant and Food for two decades.

“We have produced scientific studies with Plant and Food Research, Massey University in New Zealand, Niigata University and Chubu University in Japan and North Carolina State University and Connecticut University,” Shiojima said.

From right to left: John Tavendale, Chairman of NZ Blackcurrant Cooperative; Murray Stephens, former Chairman of NZ Blackcurrant; Eddie Shiojima, founder of Just The Berries PD Corp.; Alan Dobson, Consultant of NZ Blackcurrant  |  © JTBPD
NZ Blackcurrant berries grown on trees 3 feet high  |  © JTBPD
“Our studies show the unique anthocyanins and other polyphenols found in New Zealand’s blackcurrants improve vision, combat obesity and prevent cognitive decline that can lead to Alzheimer’s disease, Parkinson’s disease and dementia.”

“Many Japanese doctors recommend the daily intake of New Zealand blackcurrant product to prevent age-related conditions such as macular degeneration, glaucoma and cataracts,” noted Shiojima.

“Even the doctor of the Hanshin (Tigers) professional baseball team uses New Zealand blackcurrant products to improve vision and recovery.”

JTBPD also supplies ingredients made from New Zealand blackcurrant to global food companies.

“As people continue to invest in their health, a daily intake of blackcurrant anthocyanins will improve their lives,” Shiojima concluded.

www.jtbpd.com

The Company

Just the Berries PD Corp.

Industry
Agriculture
Food & Beverage
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Nelson Pine Industries grows happiness from trees https://www.synergymediaspecialists.com/nelson-pine-industries-grows-happiness-from-trees/ https://www.synergymediaspecialists.com/nelson-pine-industries-grows-happiness-from-trees/#comments Mon, 26 Apr 2021 09:49:51 +0000 https://www.synergymediaspecialists.com/?p=11790
Nelson Pine Industries Ltd. (NPIL) is an innovative leader in wood-processing solutions.

As a wholly owned subsidiary of Japan’s Sumitomo Forestry Co., one of the world’s largest forestry companies, NPIL produces GoldenEdge medium density fibreboard and NelsonPine laminated veneer lumber (LVL) from Radiata Pine grown in the Nelson-Tasman region of New Zealand. Kai Kruse, chief executive officer of NPIL and an industry veteran, has enjoyed working closely with Sumitomo Forestry for two decades.

“We have formed strong synergies between Sumitomo Forestry’s extensive global network and Nelson Pine’s outstanding level of competence in manufacturing world-class engineered wood products for the building and construction industries,” Kruse said.

“Sustainability is the key to our business success and we always strive to achieve long-term goals. We plan long-term and proactively collaborate with all our stakeholders, including our staff, suppliers, customers and business partners, to ensure everyone’s success,” he explained.

Kai Kruse, Chief Executive Officer of Nelson Pine Industries Ltd.  |  © NPIL
NPIL LVL was a key component in the construction of the award-winning
Nelson Airport Terminal.  |  © NPIL
NPIL’s industry-recognized reputation is based on the delivery of consistent and high-quality products, sustainable resource management, low environmental-impact practices, market-led research and continuous product development. The company intends to contribute to Sumitomo Forestry’s W350 plan — a 350-meter high-rise wooden building, to celebrate its 350th anniversary in 2041.

“The W350 project is an opportunity for the Sumitomo Forestry family to work together, find solutions and create a structure which has never been built before,” Kruse said.

“I have the upmost respect for the senior management of Sumitomo Forestry and our friendships have strengthened over time. We share the same business ethics and passion for forest products.”

The forestry industry has seen a tremendous revival in recent years. Driven by environmental efforts toward carbon neutrality, the industry today plays a significant role. As trees grow they sequester carbon, which is then stored in wood products. Both Japan and New Zealand have committed to becoming carbon neutral by 2050.

Research and development and innovation are central to NPIL’s high-performance timber materials, and the company works closely with Sumitomo Forestry’s Tsukuba Research Institute in Japan. The company also collaborates with the University of Canterbury and Auckland University of Technology to educate the next generation of architects and civil engineers on the benefits of timber construction.

“Wood and timber-built buildings contribute to people’s wellbeing,” said Kruse. “More people understand this today and we will deliver renewable and sustainable building materials to future generations.”

www.nelsonpine.co.nz

The Company

Nelson Pine Industries Ltd.

Industry
Forestry
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Panasonic Homes: Soon to be New Zealand’s newest home building materials supplier https://www.synergymediaspecialists.com/panasonic-homes-soon-to-be-new-zealands-newest-home-building-materials-supplier/ https://www.synergymediaspecialists.com/panasonic-homes-soon-to-be-new-zealands-newest-home-building-materials-supplier/#comments Mon, 26 Apr 2021 09:33:24 +0000 https://www.synergymediaspecialists.com/?p=11781
Panasonic Homes Co. Ltd. was established in Japan in 1963 by Konosuke Matsushita, the founder of Panasonic Corp. With industry-leading home-building technology, the company has expanded its business in Asia and this year is planning to establish its business in New Zealand as a home building materials supplier.

As a group company of Prime Life Technologies Corp. (established by Panasonic Corp. and Toyota Motor Corp.), Panasonic Homes focuses on integrating lifestyle and technology to deliver future-oriented town developments.

Meanwhile, home ownership rates have fallen in New Zealand and demand for affordable housing has increased significantly over the past decade.

KiwiBuild was established in 2018 by the New Zealand government to address the housing challenges facing the country and has since been taken over by Kainga Ora, a crown agency for housing development in the country.

“We want to use our technology and know-how proven in Japan, a country with earthquake and typhoons, to support housing needs of New Zealand,” said Kazuhiko Tanaka, general manager of Panasonic Homes’ overseas business division. “We promised to Kainga Ora to help improve the quality of New Zealand homes and shorten the construction period.”

Panasonic Homes will export high-quality housing materials manufactured at its factory in Japan to New Zealand. Steel-framed panel-type housing components have proven to strengthen building structures and are highly resistant not only to earthquake damage, but water damage as well.

Kazuhiko Tanaka, General Manager, Overseas Business Division, Panasonic Homes |  ©Panasonic Homes
The prototype stand-alone house in Waikato, New Zealand  |  ©Panasonic Homes
Large panel construcion method  |  ©Panasonic Homes
Panasonic Homes partnered with Mike Greer Commercial (MGC), one of New Zealand’s largest privately owned residential building companies, and completed a prototype home in Waikato, New Zealand.

“While most homes in New Zealand take seven months to build, our technology reduces construction time and enabled us to complete the prototype house in three months and it will also lead to skill transfer to construction personnel.” Tanaka said.

“Through the introduction of housing technology cultivated in earthquake-prone Japan, we look forward to delivering solutions to the country’s building sector and sharing our expertise to contribute to the further development of construction industry in New Zealand,” said Tanaka.

homes.panasonic.com/english
www.mikegreercommercial.co.nz
www.kaingaora.govt.nz

The Company

Panasonic Homes Co., Ltd.

Industry
Engineering
 1-4, Shinsenri-nishimachi, 1 Chrome, Toyonaka, Osaka 560-8543, Japan
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Toyota: Winning the hearts of New Zealanders https://www.synergymediaspecialists.com/toyota-winning-the-hearts-of-new-zealanders/ https://www.synergymediaspecialists.com/toyota-winning-the-hearts-of-new-zealanders/#comments Mon, 26 Apr 2021 09:12:37 +0000 https://www.synergymediaspecialists.com/?p=11767
Toyota has been the market leader in New Zealand for a record 33 consecutive years.

Neeraj Lala, who took the helm as the CEO of Toyota New Zealand last year amid the uncertainty of a global pandemic, has set forth the company’s new mission of winning the hearts of New Zealanders over the next decade.

“Toyota’s global vision to ‘mass produce happiness’ is where our drive to win the hearts of New Zealanders comes from,” explained Lala. “We intend to do this by delivering an exceptional customer experience and mobility for all.”

Neeraj Lala, CEO of Toyota New Zealand |  © Toyota New Zealand
“We have put ourselves under pressure to achieve something exceptional and this is not an easy task. But our resilient team can leverage from our strong base that is rooted in the values and principles of our parent company in Japan,” he continued.

Toyota’s journey in New Zealand began in 1966 when TMC awarded a franchise to private owners Cable Price and Wright Stephens. It assembled a variety of “completely knocked down” vehicles in Thames and Christchurch all the way through to the late ’90s.

Local assembly ceased in New Zealand after the government lifted tariffs on imported vehicles.

“When the markets started to open up, TMC took full ownership of Toyota New Zealand and our innovation really accelerated,” Lala shared.

Major developments included the introduction of Toyota Financial Services and Lexus, the launch of the iconic “Welcome to our world” campaign and the establishment of the National Customer Centre.

Toyota is the only car brand in New Zealand that has a national center dedicated to its customers.

“With the introduction of independently owned Toyota stores and Toyota’s continuous innovation, we became a most loved brand, jumping from sixth in the market to No. 1, a position we’ve held on to for a record 33 consecutive years,” he added.

As the economy opened, used car imports started flooding the market and for many years New Zealand was the No. 1 export destination for used cars from Japan.

Toyota New Zealand made the strategic decision to refurbish the used Toyotas entering the country and market them under its Signature Class brand, making it the first Toyota distributor in the world to have a full used-vehicle division.

“We always have our customers at the center of everything we do and we felt that we needed to look after those that have purchased these used Toyota vehicles even if we did not bring them in,” explained Lala.

Connecting to Toyota President Akio Toyoda’s concept of waku doki (heart-pumping excitement), the Toyota Racing Series was introduced in New Zealand. Motorsport was used to inject excitement into Toyota, turbo-charging the brand even further in the country.

In recent years, Toyota New Zealand launched the customer- centric Drive Happy Project to remove the pain points associated with buying a brand-new car and to make the process as efficient and as enjoyable as possible. Upfront, haggle-free prices, “no hard sell, just happy customers” and flexible test drive options are just some of the ways they do this.

Neeraj Lala shares in President Toyoda’s passion and enthusiasm to transition from being a traditional automaker known for cars, trucks and vans to a mobility company focused on exciting future technologies. “We are in a very good place to leverage off the strengths of our parent company. I look forward to leading Toyota New Zealand through these exciting times and to winning the hearts of New Zealanders.”

www.toyota.co.nz

The Company

Toyota New Zealand

Industry
Automotive
 National Customer Centre, Roberts Line, P.O. Box 46, Palmerston North 4440
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