Synergy Media Specialists » JT – Spain 2018 https://www.synergymediaspecialists.com Mon, 17 May 2021 08:38:00 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.33 Japanese brands meet Spanish design https://www.synergymediaspecialists.com/japanese-brands-meet-spanish-design/ https://www.synergymediaspecialists.com/japanese-brands-meet-spanish-design/#comments Tue, 13 Nov 2018 03:50:14 +0000 https://www.synergymediaspecialists.com/?p=8259
“The Japanese market is important for us,” said Pablo Rubio Ordás, CEO and founder of branding and digital agency Erretres.

“In 2013 we made a strategic decision to work with Asian clients, specifically in Japan, and help Japanese companies compete internationally. We executed hands-on research to extract valuable insights when we worked with EKO Instruments and SIDO.”

“After initiating a rebranding for EKO Instruments to redefine the company’s values, reposition the brand globally and encourage international expansion, their business grew by 80 percent in Europe. For SIDO, we delivered rebranding and repackaging solutions that led to the company successfully reaching a younger demographic.”

Pablo Rubio Ordás, CEO and Founder of branding and digital agency Erretres  |  © Erretres
“We also worked with Hitachi Spain to develop publishing and communication solutions for their air conditioning division and with NTT Data, through Everis, to create a strategy, branding initiative and website for their new international consultancy agency.”

“Communication in Japan often focuses on the functional benefits of the products rather than the ‘human factor.’ Through our expertise, we balance out the functionality and emotion to create designs with impact. We launched a series of events ‘Japanese Technology Meets Spanish Design,’ one of which was incorporated into the latest ‘Erretres Open Lab’ (EOL), a platform for professionals to discuss and synthesize great ideas.”

“We have held several conferences in Japan in the past, and our first international EOL event was held in Tokyo in September. We have also been communicating in Japanese through our website and social media platforms. We intend to accelerate our activities in the Japanese market and share our exciting adventures in Japan,” Ordás said.

info@erretres.com
www.erretres.com

The Company

Erretres
Industry
Design
Business Solutions

Our Location:

 Cadarso 19 bis, loft 2, 28008 Madrid, Spain
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Felix Solis Avantis raises a glass to Japan’s healthy wine market https://www.synergymediaspecialists.com/felix-solis-avantis-raises-a-glass-to-japans-healthy-wine-market/ https://www.synergymediaspecialists.com/felix-solis-avantis-raises-a-glass-to-japans-healthy-wine-market/#comments Tue, 13 Nov 2018 03:49:51 +0000 https://www.synergymediaspecialists.com/?p=8248
Founded in 1952 by Felix Solis Fernandez, Felix Solis Avantis is recognized internationally as an award-winning, high-quality and competitive Spanish wine producer.

The winery was recently awarded sixth place in the Top 100 Best Wineries of the World by the World Ranking of Wines and Spirits and second place in the Best Wineries of Spain category.

“Sixth place in the world recognizes our philosophy, which is to make excellent wines that are also good value for money,” said Felix Solis Ramos, director of export and marketing. “The enjoyment of good wines does not have to be reserved for the few.”

One of the most relevant figures in the world of wine, James Suckling, recently awarded 93 points to Felix Solis Avantis’ Vina Albali Gran Reserva Seleccion Privada 2011. The excellent score reflects the extraordinary quality of one of the most exclusive Felix Solís Avantis wines.

After Chile, France and Italy, Spain is the fourth-largest wine supplier to Japan. With a growing number of Spanish bars and restaurants opening in Tokyo and other cities, more Spanish wine is being consumed in Japan.

The enjoyment of good wines does not have to be reserved for the few.  |  © Felix Solis Avantis
Having tasted success in Japan, the country will remain an important market for Felix Solis Avantis wines for years to come.  |  © Felix Solis Avantis
Felix Solis Avantis has sold wine in the Japanese market for many years, and by 2015, the winery was selling 5.4 million bottles to Japan; notably Vina Albali and Los Molinos.

The winery opened a Tokyo office in 2007, and since 2014 Japanese wine magazine WANDS has regularly ranked Felix Solis Avantis as a number one supplier to Japan.

In the last contest of the Japan Wine Challenge, Centola 2017 received a gold medal while Vina Albali Crianza 2015, Vina Albali Gran Reserva Seleccion Privada 2012 and Pulpo 2017 all received silver medals.

Having tasted success in Japan, the country will remain an important market for Felix Solis Avantis wines for years to come.

www.felixsolisavantis.com

The Company

Felix Solis Avantis
Industry
Wine
Wine and Liquor
Food and Beverage

Our Location:

 Autovía del Sur, Km 199, 13300 Valdepeñas, Cdad. Real, Spain
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HiKOKI: A brand-new name for Hitachi Power Tools https://www.synergymediaspecialists.com/hikoki-a-brand-new-name-for-hitachi-power-tools/ https://www.synergymediaspecialists.com/hikoki-a-brand-new-name-for-hitachi-power-tools/#comments Tue, 13 Nov 2018 03:49:27 +0000 https://www.synergymediaspecialists.com/?p=8241
As a global leader in the professional power tool industry, HiKOKI Power Tools, headquartered in Japan (formerly Hitachi Koki), has been at the forefront of product innovation and design since 1948. 2018 marks the company’s 70th anniversary.

Hitachi Koki opened up a new chapter in October 2018 when the brand name Hitachi became HiKOKI. Pronounced “hai-koh-key,” HiKOKI is derived from the English word “high” and the Japanese term “koki,” meaning “industrial machines.”

Following the headquarters’ changing of the brand name, the sales company located in Barcelona, Spain was renamed HiKOKI Power Tools Iberica.

Jose Guzman, Commercial Director and Masaya Shirai, General Director of HiKOKI Power Tools Iberica  |  © Hitachi Power Tools Iberica
HiKOKI Power Tools Iberica

HiKOKI Power Tools Iberica has a strong sales network across Spain and Portugal. The business was built through face-to-face and one-on-one sales operations over the last 28 years.

“We keep these methods to strengthen our relationships with customers and expand our reputation for delivering innovative products such as the cordless MV (MultiVolt) series, and AC brushless hammers,” said Jose Guzman, commercial director.

“Now we are HiKOKI,” said Masaya Shirai, general director. “We are in a strong position to grow our business and enhance the trust-based relationships that we have developed under the Hitachi brand. As HiKOKI, we will strengthen our core business to be even closer to professional users and offer power tools that help them and make their jobs easier.”

An alliance with Spanish football team SD Eibar

Recognizing the Spanish passion for football, HiKOKI Power Tools Iberica sponsors SD Eibar. The team plays in the LaLiga First division and is based in Eibar in the Basque region of northern Spain.

With this alliance, the HiKOKI logo can be seen on the sleeve of each player’s shirt, in the stadium, in training camps and on the scoreboard during matches.

“We are very excited to have this great opportunity to launch our new brand and logo through the networks associated with Spanish football,” concluded Shirai.

www.hikoki-powertools.es
www.koki-holdings.co.jp
www.koki-holdings.com
www.sdeibar.com/en

The Company

Hitachi Power Tools Iberica S.A.
Industry
Powertools

Our Location:

 Carrer de Puigbarral, 26-28, Pol. Ind. Can Petit, 08227 Terrassa (Barcelona), Spain
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The Port of Barcelona: Connecting Spain and Japan https://www.synergymediaspecialists.com/the-port-of-barcelona-connecting-spain-and-japan/ https://www.synergymediaspecialists.com/the-port-of-barcelona-connecting-spain-and-japan/#comments Tue, 13 Nov 2018 03:49:14 +0000 https://www.synergymediaspecialists.com/?p=8233
In addition to Spain and Japan celebrating their 150th anniversary of diplomatic ties this year, the Port of Barcelona is celebrating 150 years as Spain’s leading combined container, cruise and car-carrier port.

Today, the Port of Barcelona has an international reputation as an integrated logistics hub where port, airport and logistics facilities are available. The port’s location provides companies with access to a market of 400 million consumers in less than 48 hours through direct rail services into Europe.

The Port of Barcelona has become a leading Spanish, European and international maritime and logistics center, and in terms of value of goods, the port is No. 1 in Spain.

Shipping and logistics is a trust-based business and by establishing strong partnerships, delivering quality services and focusing on connectivity, the Port of Barcelona has become a reputable partner for Japan.

Japan

“Catalonia has successfully attracted 70 percent of Japanese direct investment into Spain,” states Port of Barcelona President, Merce Conesa. “The Port of Barcelona is playing a leading role in further strengthening Spain-Japan ties.”

Mercè Conesa, President of The Port of Barcelona  |  © The Port of Barcelona
The Port of Barcelona is playing a leading role in further strengthening Spain-Japan ties.  |  © The Port of Barcelona
The Port of Barcelona has had a presence in Japan through a permanent representative for a quarter of a century and its ties to the Japanese business community continue to thrive.

By developing relationships with Japanese original equipment manufacturers, freight forwarders, shipping lines and heavy equipment exporters, the Port of Barcelona is well-positioned to develop its container trade business with Japanese companies as they grow their businesses in Europe. The port also offers high-quality, high-frequency services for cars and oversized freight on car-carrier ships.

The success of the Port of Barcelona can be measured by the fact that its container business grew 32 percent last year and 2018 has already seen 18 percent growth.

BARCELOC: Barcelona European Logistics Center

Through BARCELOC, the Port of Barcelona and local administrations are positioning the Barcelona area as a logistics hub for leading Japanese companies, by offering favorable tax incentives, industrial specialization and logistics partnerships. BARCELOC is a business-oriented public service, offering customized and tailor-made guidance on Japan’s potential investments in Barcelona. The service is free of charge and rendered neutrally and confidentially.

www.portdebarcelona.cat

The Company

Port of Barcelona

Our Location:

 WTC Barcelona, edifici Est. Moll de Barcelona, s/n. 08039
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