Synergy Media Specialists » JT – Sweden 2018 https://www.synergymediaspecialists.com Mon, 17 May 2021 08:38:00 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.33 Nurturing sustainable, chemical-free seed treatment https://www.synergymediaspecialists.com/nurturing-sustainable-chemical-free-seed-treatment/ https://www.synergymediaspecialists.com/nurturing-sustainable-chemical-free-seed-treatment/#comments Wed, 11 Jul 2018 04:27:03 +0000 https://www.synergymediaspecialists.com/?p=7363
An agricultural revolution is taking place. Launched in 2006, ThermoSeed’s innovative seed disinfection technology has enabled growers across Europe to shift from traditional chemical seed treatment to thermal steam pasteurization.

While hot, humid weather favors plant pathogens, ThermoSeed’s hot, humid seed treatment controls diseases, replaces the use of chemicals and gives stronger, more vigorous and higher- yielding crops.

Kenneth Alness, Founder and Managing Director of ThermoSeed Global AB
The seeds are heated in meticulously controlled conditions before being cooled and dried for storage until planting. “The switch to our technology is a profitable step for both farmers and seed companies and it contributes to the creation of environmentally sustainable agriculture,” said Kenneth Alness, company founder and managing director of Thermo- Seed Global AB, part of the agricultural cooperative group Lantmannen.

Today, one-third of all seeds in Sweden and around half of those in Norway are treated with ThermoSeed. Thanks to its successes in Scandinavia, the company is entering other European countries and North America with very positive results.

Thermoseed’s thermal steam pasteurization process

Photos provided by: Thermoseed

In the coming years, ThermoSeed Global plans to introduce the technology in Japan together with ZENNOH, Japan’s largest agricultural cooperative.

“Both Sweden and Japan have common interests in nature, sustainable agriculture, food quality and innovation and we are very excited to enter the Japanese market,” said Alness.

“Our team has learned a lot from our Japanese partners and through our cooperation we intend to create synergies. This endeavor will result in a win-win partnership as we continue to work together for sustainable and profitable food production.”

www.thermoseed.se

The Company

ThermoSeed
Industry
Agriculture

Our Location:

ThermoSeed global AB, Fagelbacksvagen 3, 756 51 Uppsala, Sweden
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IAR Systems: Enabling a secure future for technology https://www.synergymediaspecialists.com/iar-systems-enabling-a-secure-future-for-technology/ https://www.synergymediaspecialists.com/iar-systems-enabling-a-secure-future-for-technology/#comments Wed, 11 Jul 2018 04:26:49 +0000 https://www.synergymediaspecialists.com/?p=7358
“People interact with an IAR Systems programmed product around 30 times every day of their lives,” said Stefan Skarin, chief executive officer of IAR Systems AB.

“Our software is used to program small processors found in embedded systems that control coffee machines, cars, elevators, printers, alarm bells, sports watches, cameras, washing machines and virtually all digital products.”

Swedish engineer Anders Rundgren established IAR Systems in 1983 to support programmers and enable them to program the full range of available 8-, 16- and 32-bit microprocessors. The company’s main product has over 150,000 users, allowing customers to build the products of today and the technology for the future.

Stefan Skarin, Chief Executive Officer of IAR Systems AB

Photo provided by: IAR Systems

“While the cost of processors has fallen dramatically over the years, the level of technology, processing speed and industry knowledge have all risen,” explained Skarin. “Today, an increasing number of products use processors to allow connectivity and the ‘internet of things.’ Our strength lies in our ability to support all processors and produce high-quality code that can be migrated between processors.”

The automotive industry’s shift toward electric powered vehicles is driving the global development of the embedded systems market. The Japanese market currently accounts for 15 percent of IAR Systems’ automotive business.

Kiyofumi Uemura is responsible for the company’s growth across Japan and the rest of Asia Pacific, which accounts for approximately 30 percent of the company’s revenue. In Japan, IAR Systems holds the leading market position and the business has achieved growth in 24 out of 26 financial quarters since Uemura joined the company.

“Uemura-san has done an outstanding job,” said Skarin. “The Japanese market is key to our business and the partnerships we have developed in Japan are very important to us. The Japan market opened up to us once we converted our products into Japanese. Today, all our products are available in Japanese and we have built strong relationships with clients like Toshiba and Fujitsu, and on the processor side, Renesas Electronics.”

Renesas is one of the world’s largest providers of microcontrollers and smart solutions in embedding intelligence. IAR Systems is the only vendor to deliver development tools for the entire lineup of Renesas microcontrollers.

“We have enjoyed a very good relationship with Renesas for over 25 years. I make it a point to visit Japan every year and I am always pleased to meet with Kuresan, chief executive officer of Renesas,” said Skarin.

According to Skarin, Japanese culture has inspired the company to grow and innovate.

IAR Systems works closely alongside Japanese and international clients through the cultivation of ecosystems to facilitate knowledge sharing, technical integration and advanced development.

This year, the company took an important step toward supporting the future growth and security of embedded systems by acquiring Secure Thingz, a provider of advanced security solutions for embedded systems in internet of things devices.

The market faces major security challenges, including intellectual property theft, counterfeiting and overproduction, data theft and even life-threatening sabotage. To minimize the risk of security breaches and protect information and intellectual property, companies must ensure that security is implemented throughout their development and manufacturing processes. IAR Systems’ acquisition of Secure Thingz will allow the company to offer the necessary security solutions to address these challenges and reinforce the company’s position as a leader in the next-generation ‘embedded industry.’

“Our industry today sees heavy revolution and evolution which makes us sometimes feel like a 35-year-old startup company. But this is just the beginning,” Skarin shared. “We understand the challenges companies face and recognize the responsibility we have to deliver solutions.

Embedded systems solutions are a part of our modern lives and will play an even larger role in the future. It is fascinating to see our customers go digital and we will continue to work closely with them to enable innovations and security solutions.”

www.iar.com

The Company

IAR Systems AB
Industry
Information Technology
Software

Our Location:

Box 23051, Stranbodgatan 1, 750 23 Uppsala, Sweden
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Hiab celebrates forty five years in Japan https://www.synergymediaspecialists.com/hiab-celebrates-forty-five-years-in-japan/ https://www.synergymediaspecialists.com/hiab-celebrates-forty-five-years-in-japan/#comments Wed, 11 Jul 2018 04:26:33 +0000 https://www.synergymediaspecialists.com/?p=7322
Hiab, originating from Sweden, revolutionized the global load-handling industry in the 1940s with the invention of the world’s first hydraulic truck mounted loader crane.

As part of the Cargotec Corporation, Hiab rapidly became the world’s leading provider of on-road load handling equipment, establishing thriving businesses in more than 100 countries – few more successfully than in Japan.

Underpinning Hiab’s success in Japan has been its pioneering knuckle-boom crane, a quicker, more powerful, durable and versatile unit than the common telescopic or stiff-boom cranes.

Toshiya Suzuki, President of Hiab, Japan
“We have developed our business steadily over the past 45 years in Japan, in particular by developing the market for knuckle-boom cranes,” said Toshiya Suzuki, president of Hiab in Japan.

“Today a Hiab Crane is synonymous with knuckle-boom cranes in the Japanese market and we are the market leader in forestry, iron scrap-handling and waste management.”

LOGLIFT HERO at Mt. Fuji
Hiab Japan carries a full range of load-handling equipment including Hiab, loader cranes, Loglift Jonsered forestry and recycling cranes, Multilift demountables, and Zepro tail-lifts.

Its equipment is known as being of the highest quality and its after-sales services and maintenance programs as first class.

“We have many loyal customers in Japan due to the reliability and durability of our products, which help customers to improve their performance and efficiency,” said Mr Suzuki.

Hiab is a valued supplier to the fire-rescue segment, too. Its cranes and demountables are installed in special purpose rescue vehicles that help save lives.

LOGLIFT 118S HiVision™

Photos provided by: Hiab

Hiab is once again revolutionizing crane operations with the introduction of its award-winning HiVision™ forestry crane control system which allows operators to work safely and comfortably inside the truck cabin with the use of virtual-reality goggles and two electrical joysticks.

“The safety and comfort of the operators is of utmost importance to us,” said Mr Suzuki.

The innovative HiVision™ system has four cameras mounted by the top seat where crane operators can generate 3D views of the work area. Two joysticks and a 270-degree field of vision enable operators to work safely and effectively.

“Our advanced ergonomic design ensures the operator is comfortable in the truck cabin, an important factor considering Japan’s cold winters and hot and humid summers,” said Mr Suzuki. “The system is comparable with playing a video game and we expect to attract a new generation of operators for the forestry sector.”

The first HiVision™ crane has already been delivered to a customer in Tohoku (northern part of Japan). A demonstration truck with HiVison™ is presently touring the country and creating a great deal of interest.

“It is important for us to further develop our business in Japan by strengthening our commitment to customer satisfaction,” said Mr Suzuki. “My priority is to find and develop other segments and applications for our products and services.”

With forest and environmental protection of prime importance to Hiab Japan, the company is an active member of the Japan Iron and Steel Recycling Institute and the Japan Woody Bioenergy Association.

“We enjoy good relations with Tokyo University in the fields of agriculture and forestry,” said Mr Suzuki. “We discuss and exchange innovative ideas, and we often collaborate with them when we modify our product designs.”

Acknowledging the 150th anniversary of the diplomatic and trade treaty between Sweden and Japan, Mr Suzuki added: “Swedish and Japanese companies are very similar in that we take pride in our countries, industries and products, and are dedicated to our customers. We celebrate the long-term relations between our two countries and are delighted to have contributed to this relationship through 45 years of doing business.”

Video provided by: Hiab Japan

www.hiab.com

The Company

Hiab Japan
Industry
Load Handling

Our Location:

Cargotec Japan Ltd., Head Office, 9/F Suzue Baydium Building, 1-15-1, Kaigan, Minato-Ku, 105-0022 Tokyo JAPAN
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Yasuragi – A Japanese spa hotel in a Nordic setting https://www.synergymediaspecialists.com/yasuragi-a-japanese-spa-hotel-in-a-nordic-setting/ https://www.synergymediaspecialists.com/yasuragi-a-japanese-spa-hotel-in-a-nordic-setting/#comments Wed, 11 Jul 2018 04:26:15 +0000 https://www.synergymediaspecialists.com/?p=7392
Only 20 minutes outside Stockholm, Sweden, you will find a place where Japanese culture has made an imprint in the Nordic mind. This is no ordinary spa hotel. The building was designed by renowned Japanese architect Yoji Kasajima in the 1970´s as a school for the Swedish Trade Union. Inspired by Kasajima´s aesthetics, over twenty years ago the decision was made to transform the school into a Japanese onsen. This proved to be a great success and Swedes rushed to experience ‘Yasuragi’, the name given to this new spa experience.
Superior Room with Futon Matresses
Owned and operated since 2006 by Nordic Choice Hotels, Yasuragi today has a strong position on the Nordic spa and conference scene.

The company invested a significant amount of capital in creating a whole new Japanese bathhouse. The new architecture is a modern, asymmetric version of a Japanese emperor’s courtyard, with a large pool at its architectural heart. Here you can bask in the warmth of the indoor and outdoor Japanese hot spring baths, pamper yourself with soothing spa treatments and enjoy relaxing activities.

The spa includes a Kyoto-inspired pool

Photos provided by: Yasuragi

The hotel offers 191 guest rooms, all with a view of the sea and simple aesthetics based on traditional Japanese design. In addition you will find a conference facility with twenty three meeting rooms, the largest of which can hold up to four hundred participants. Food plays an important part of every guests stay at Yasuragi and there are three different restaurants; vegan, à la carte and teppanyaki. Water and pine trees surround Yasuragi and guests can even enjoy a stroll around the Japanese garden.

Yasuragi is operated with passion by a company that contributes to a more sustainable world on every level. Staff promise guests a place where they can unwind, rediscover their innate energy and go home with renewed strength. CEO, Mrs Sunniva Fallan Rod has a strong belief that people who have more energy and are in touch with their inner-selves are more likely to make better decisions and do good deeds. Helping people unwind and relax is an important and powerful tool for creating a more sustainable and peaceful world.

Learn more at www.yasuragi.se/en

The Company

Yasuragi Hasseludden AB
Industry
Hotel
M.I.C.E

Our Location:

Yasuragi, Hamndalsvägen 6, 132 81 Saltsjö-Boo Sweden
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Japan — a successful niche for Acetimber AB https://www.synergymediaspecialists.com/japan-a-successful-niche-for-acetimber-ab/ https://www.synergymediaspecialists.com/japan-a-successful-niche-for-acetimber-ab/#comments Wed, 11 Jul 2018 04:26:00 +0000 https://www.synergymediaspecialists.com/?p=7387
For centuries, wood has been used in the construction of traditional Japanese houses. Today, quality timber has become one of Sweden’s largest exports to Japan and Acetimber AB is currently strengthening its ties with its Japanese customers.

Just months after Kerstin Zachrisson established Acetimber AB in 1997, with the intention of exporting Swedish-planed lumber to her customers in Europe, she received an order to fill an entire container bound for Japan. Since then, Acetimber AB has increased its exports of wood products, mainly to Japan, from two containers in its first year to 100 containers these days.

Kerstin Zachrisson, Managing Director of Acetimber AB
Photo by: Synergy Media Specialists
“Japanese customers have always had very strict rules on quality and processes,” explained Zachrisson. “This was good for the development of Sweden’s sawmill industry as it forced suppliers to consider customer requirements and needs.”

Long-term relations, mutual confidence, quality and sustainability are the pillars of success for Acetimber AB.

Photo provided by: Ace Timber
“I visit customers in Japan twice a year and have been doing so for 20 years,” Zachrisson shared. “Customers want specific sizes for their building and construction needs so we buy standard sizes from sawmills in Sweden and cut them to order.”

Acetimber AB certifies all of their wood products, sourced from sustainable forests.

Many of the company’s clients first learned about Acetimber AB by seeing their standard and custommade quality products on the docks of major seaports in Japan.

“Though I still supply to some major trading houses, I concentrate on the medium-sized and smaller companies, with whom I have developed long-term relations based on durable quality and a more personal relationship,” Zachrisson said.

“I really enjoy working with the Japanese. It is a special relationship based on trust and respect.” 

www.acetimber.se

The Company

Ace Timber AB
Industry
Timber

Our Location:

Svartnäsvägen 5, Åsa, SE-439 61, Frillesås, Sweden
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Suzuki Garphyttan — innovating wires for key global industries https://www.synergymediaspecialists.com/suzuki-garphyttan-innovating-wires-for-key-global-industries/ https://www.synergymediaspecialists.com/suzuki-garphyttan-innovating-wires-for-key-global-industries/#comments Wed, 11 Jul 2018 04:25:41 +0000 https://www.synergymediaspecialists.com/?p=7382
Prior to Suzuki Garphyttan being acquired by Nippon Steel almost a decade ago, the company’s Swedish roots (formally, Haldex Garphyttan AB) date back to 1906. Established in Garphyttan, a small town west of Stockholm, the company produced steel wires for the Swedish mining and railway industries.

By the 1920s, the company had begun producing high-quality steel wire used for valve springs in engines. They soon became the global market leader, a position they retain to the present day.
Jan Pieters, SG’s former chief executive officer notes the company collaborated with Japan long before the acquisition.

“Since the 1980s, we have enjoyed strong relations with our partners in Japan and engaged with the Japanese market to source high-quality raw materials for the production of our valve spring steel wire.”

Toichiro Kumagai, Deputy Managing Director and Jan Pieters, former Chief Executive Officer of Suzuki Garphyttan

Photo by: Synergy Media Specialists

SG has doubled its revenue within the last decade and established two additional plants in Mexico and China, and acquired an existing wire maker in the U.K., adding to their plants in North America and Sweden.

“Our corporate governance over the last 10 years has remained focused on our business strengths while retaining close cooperation with our parent company,” said Pieters.
“Today we supply many key Japanese spring manufacturers in North America and China. As we develop our international business, we receive support from our parent company, an important factor in our success.”

As the automotive industry and others continues to innovate, SG is investing in research and development in order to deliver cutting-edge solutions. “We have developed our product range to penetrate new applications such as fuel-saving components in the automotive industry and automation industries,” said Pieters. “As we grow, we remain committed to delivering solutions to our international clients.”

“Sweden and Japan have a long history of working together within our industry and both sides have learned from one another through close collaboration,” SG Deputy Managing Director Toichiro Kumagai concluded. “As we continue to strengthen our collaboration, we are excited about the future.”

www.suzuki-garphyttan.com

The Company

Suzuki Garphyttan
Industry
Wires
Manufacturing

Our Location:

Suzuki Garphyttan AB, SE-719 80 Garphyttan, Sweden
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Massive gaming opportunities between Sweden and Japan https://www.synergymediaspecialists.com/massive-gaming-opportunities-between-sweden-and-japan/ https://www.synergymediaspecialists.com/massive-gaming-opportunities-between-sweden-and-japan/#comments Wed, 11 Jul 2018 04:25:29 +0000 https://www.synergymediaspecialists.com/?p=7373
“The Swedish gaming industry is huge,” says David Polfeldt, managing director of Massive Entertainment. “We are part of a movement driven by world-class developers.”

Swedish game development has become an export-oriented business and is leading the way in an increasingly globalized industry.

According to the Swedish Games Industry organization, the industry’s revenue reached 1.32 billion Euros in 2016; double that of just three years prior.

Polfeldt joined Massive Entertainment in 2004 and became managing director in 2009 when the company was acquired by Ubisoft.

David Polfeldt, Managing Director of Massive Entertainment
The company started as a passion-driven business which has grown from thirty people to a multi-cultural workforce of 550 challenge-driven employees working on some of the largest projects in the industry.

“Every year our job demands more from us as the stakes get higher,” says Polfeldt. “We work with hundreds of people located in different countries and recently opened another studio in Stockholm. As our business has grown, we ensure Massive Entertainment continues to deliver.”

Tom Clancy’s The Division 2 will be launched on the 15th of March, 2019

Photos provided by: Massive Entertainment

In 2016, Massive Entertainment released Tom Clancy’s ‘The Division’. The game became the fastest-selling game in the history of Ubisoft and Sweden’s largest cultural-export for that year. The game’s success led Ubisoft to be ranked among the top ten publishers in Japan by console unit volume sales in 2017.

Polfeldt believes the game’s success in Japan is founded on the advanced interactive experience which players experience as the game unfolds.

“The Division is a thinking man’s action game which goes deeper, asks more complex questions and poses multiple interpretations,” shares Polfeldt.

“We always work under the assumption that our audience is incredibly intelligent and our approach has proved successful, especially in Japan where gamers expect a full immersive experience and intellectual stimulation.”

Massive Entertainment’s craftsmanship has also caught the attention of Japanese superstar game-developers Hideo Kojima and Fumito Ueda who have visited Massive Entertainment’s studio in Malmö, Sweden.

“We have good relations with Kojima and Ueda and our friendships are based on mutual respect. Japan has always been a leader in the video gaming industry and I would love to work with such great craftsmen,” says Polfeldt.

Massive Entertainment is currently working on ‘The Division 2’ which will be launched on the 15th of March, 2019 followed by the company’s next major title based on Hollywood director James Cameron’s ‘Avatar’.

According to Polfeldt, Cameron saw ‘The Division’ at a trade show and was impressed by Massive Entertainment’s visual fidelity and gaming technology.

“We are working on incredibly exciting projects at the moment and we believe we are in a strong position to work more closely with our friends and partners in Japan.”

www.massive.se
www.ubisoft.com/en-US/office/japan.aspx

The Company

Massive Entertainment
Industry
Entertainment

Gaming

Our Location:

Drottninggatan 34, 211 41 Malmö, Sweden, Box 4297, 203 14 Malmö, Sweden
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Europe’s first choice for material-handling solutions https://www.synergymediaspecialists.com/europes-first-choice-for-material-handling-solutions/ https://www.synergymediaspecialists.com/europes-first-choice-for-material-handling-solutions/#comments Wed, 11 Jul 2018 04:25:14 +0000 https://www.synergymediaspecialists.com/?p=7280
With a full range of forklift trucks, warehouse equipment, services and solutions, Toyota Material Handling Europe (TMHE) is a material-handling partner for manufacturing, retailing and logistics companies across the continent.

In 2000, Toyota Industries acquired the Swedish- based forklift truck corporation BT Industries, creating the largest material- handling company in Europe.

“We build long-term partnerships with multinational clients while supporting medium-sized companies through our full service approach,” said Terry Unnai, TMHE chairman.

Last fiscal year, TMHE’s total number of shipments reached over 100,000 and the company recorded a turnover of €2.3 billion.

Terry Unnai, Chairman of Toyota Material Handling Europe AB
TMHE’s network extends across Europe and the company has 30 sales offices and manufacturing facilities in Sweden, Italy and France, employing a workforce of 10,300 — almost 5,000 of whom are trained service engineers.

With vast experience in lean manufacturing, the company produces innovative and high-quality material handling equipment, according to Toyota Production Systems. The company’s largest European factory in Mjolby, Sweden delivers 80,000 units per year.

The world is changing quickly and two major trends are shaping the future of the industry — ecommerce and labor force issues.

Automated solutions from Toyota guarantee a continuous material flow, minimising damage and labour costs while adding more value for operators.
Firstly, with the growth of e-commerce, customers expect timely delivery and after-service care. Distributors must operate more efficiently to meet demand.

Secondly, with companies facing challenges in terms of employee retention, automation is playing an increasingly important role in the industrial workplace.

“Challenges relating to ecommerce and labor force issues are compelling companies to create new solutions,” said Unnai.

TMHE’s manufacturing facility in Sweden.

Photos provided by: TMHE

“The difficulties of employing second and third shift workers are forcing companies to be more efficient regarding their material- handling capabilities. We are committed to our customers’ success and deliver solutions through our automation know-how.”

Last year, Toyota Industries acquired Vanderlande, a Dutch-based logistic process automation company.

“Following the acquisition, we created synergies between the two companies to deliver integrated material-handling solutions that will provide our customers with advanced, efficient and cost-effective material-handling solutions,” said Unnai.

Toyota strives for quality and the company provides its know-how in lean manufacturing based upon TPS. The Toyota Lean Academy will also help customers to achieve the best possible quality results with maximum efficiency and optimum profitability.

In addition to delivering products and solutions that enable companies to better execute their material-handling needs, TMHE continues to invest in its people.

“It’s vital we train our employees to the highest standard and provide our workforce with development opportunities,” said Unnai.

The company also runs student competitions both in design and engineering to develop fresh ideas for future innovations.

“By providing internships and inspiring innovation, we are confident we will build on our successes by nurturing and encouraging the next generation,” Unnai concluded.

Video provided by: TMHE

www.toyota-forklifts.eu

The Company

Toyota Material Handling Europe AB
Industry
Material Handling

Our Location:

 Toyota Material Handling Europe AB, Svarvargatan 8, SE-595 81 Mjölby – Sweden
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Yaskawa — showing commitment to their earliest foreign partnership https://www.synergymediaspecialists.com/yaskawa-showing-commitment-to-their-earliest-foreign-partnership/ https://www.synergymediaspecialists.com/yaskawa-showing-commitment-to-their-earliest-foreign-partnership/#comments Wed, 11 Jul 2018 04:24:55 +0000 https://www.synergymediaspecialists.com/?p=7353
European industrial leaders recognize the high quality, functionality and efficiency of the arc welding, spot welding and industrial robots produced by Japan-based Yaskawa.

The company recognized the importance of the Swedish market over 40 years ago when Sweden became the first country to import Yaskawa products.

By the early ’90s, Yaskawa acquired the full ownership of the Swedish company that first imported their products, establishing their first Yaskawa European headquarters.

In 2007, the German market accounted for half of the company’s European sales and the decision was made to move the head office to Germany.

Par Tornemo, CEO of Yaskawa Nordic AB

Photo provided by: Yaskawa Nordic

“Since the establishment of our European head office in Germany, our sales in Sweden have continued to grow,” said Par Tornemo, chief executive officer of Yaskawa Nordic AB. “Our revenue has doubled since then and sales show no signs of slowing down.”

As the automotive industry evolves, Yaskawa is keeping one step ahead of the competition by introducing innovative products that work in synergy with new automotive industry technologies.

“While our machines are imported directly from Japan, they are heavily customized to meet the needs of our European clients,” said Tornemo.

“We are seeing our business grow through the development of our partnerships with clients working in the material-handling and spot welding industries. Our Motoman GP12 helps clients handle more medium-sized products and our HC10 collaborative robot features sensor detection technology that allows the robot to be used within close proximity to humans.”

In addition, the “i3-Mechatronics from Yaskawa” is the company’s answer to “big data”, allowing customers to take efficiency to the next level by utilizing system data collection and analysis. Yaskawa is also strengthening its partnerships across Europe in the areas of “drive, motions and control” (which now consist of 50 percent of Yaskawa’s business in Europe, Middle East and Africa) and software engineering as technological advances in automation continue to develop, resulting to what is now the Industry 4.0.

Yaskawa’s commitment to the Nordic region will be further strengthened in August this year with the opening of a newly completed 2,000-square-meter workshop and office to better serve existing customers and reach out to new clients across the region. Tornemo oversees the operations in the Nordics, Baltic States and Russia. In Finland alone, sales have grown 40 percent in the last two years under his leadership.

“To explore our presence in these countries is one of my highest priorities,” explained Tornemo. “You know that if you come to Yaskawa, you get high quality and good support.”

www.yaskawa.se

The Company

Yaskawa Nordic AB
Industry
Robotics

Our Location:

 Spångatan 4 PO Box 504, SE-385 25 Torsås SWEDEN
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Driving Honda’s electric vehicle revolution https://www.synergymediaspecialists.com/driving-hondas-electric-vehicle-revolution/ https://www.synergymediaspecialists.com/driving-hondas-electric-vehicle-revolution/#comments Wed, 11 Jul 2018 04:24:39 +0000 https://www.synergymediaspecialists.com/?p=7336
Honda believes in “The Power of Dreams.” With the growing demand for electric vehicles, the dream of environmentally friendly, high-performance vehicles has become a reality.

The automotive industry is experiencing a huge shift toward electric vehicle ownership. Honda aims to have electric drivetrains in twothirds of cars sold in Europe by 2025. With this, Honda’s European automobile business would be at the forefront of Honda’s global aim for two-thirds of global automobile sales to feature an electric powertrain by 2030.

Axel Taebel, Branch Director of Honda Nordic
The markets in Honda Nordic (Sweden, Denmark and Norway) are receptive to this remarkable trend. The sales of electric automobiles increased 33 percent in 2017 compared with the previous year and Honda is continuing to strengthen its commitment to its Nordic markets.

“Scandinavians are very open and positive to new technologies and innovations,” said Axel Taebel, branch director of Honda Nordic. “This makes it more straightforward to introduce innovative technologies to the market, as the importance of sustainability and the need to protect the environment are very much ingrained into Scandinavian society.”

Honda Urban EV Concept

Photos provided by: Honda Nordic

The Swedish government recently decided on a new scheme to increase taxation based upon carbon dioxide emissions for diesel and petrol-driven cars, while offering tax breaks and bonus payouts to support low-emission cars such as hybrid, plug-in hybrids and electric vehicles.

The Nordic countries are building infrastructure to accommodate electric vehicles. Charging stations are located across the countries and can be found in almost every city center parking area.

In Europe, Honda plans to introduce an electrified drivetrain version with every new model launch or full model change from 2018 onward. This will begin with this year’s launch of the new CR-V, the world’s bestselling SUV. The new CR-V with a 1.5-liter VTEC Turbo petrol engine will be available first, and then followed by the Honda i-MMD Hybrid technology.

Honda also announced the production of its first battery- powered electric vehicle that will arrive in Europe by the end of 2019. It will be the production version of the Urban EV Concept shown at the Geneva Motor Show earlier this year. The concept gained critical acclaim for its stylish and innovative design in the European press. “We are looking forward to the launch of this car in Honda’s Nordic markets,” said Taebel.

While automobile drivers can look forward to Honda’s new vehicle launches, customer satisfaction will remain the top priority for Honda.

“With the introduction of new technologies and vehicles, we will ensure our dealer network is fully trained and well-equipped to give our customers the best experience,” said Taebel.
“Customer satisfaction lies at the heart of our business and we want to exceed customer expectations. Honda’s mission is to serve people worldwide with the joy of expanding their life’s potential.”

Honda

www.honda.se
www.honda.dk
www.honda.no

The Company

Honda Motor Europe Ltd. Filial Sverige
Industry
Automotive

Our Location:

TVideörtsvägen 2, 21586 Arlöv, Sweden
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