Taiwan has successfully positioned itself as a strong regional and international trade partner.

By actively pursuing opportunities through bilateral, regional and multilateral channels, Taiwan has developed a dynamic economy.

Today, major industries in Taiwan include electronics, petroleum refining, chemicals, textiles, machinery, food processing, services, consumer products and pharmaceuticals.

With its population of 23.8 million, Taiwan offers investors attractive market opportunities and most importantly, a strong regional partner with an increasingly significant role in global industrial transformation.

The international community has praised Taiwan for its effective response to the coronavirus pandemic. Border controls, public- and private-sector cooperation, big data analytics, testing and contact-tracing have enabled Taiwan to tackle the challenges of containing the coronavirus and protecting its economy.

As the economy recovers, the longer-term challenge is global competition and Taiwan is repositioning itself as one of Japan’s most important regional partners.

TAITRA

From 1952 to 2020, over 33,000 cases of Japanese foreign direct investment reached Taiwan, amounting to $48.7 billion.

Since 1970, Taiwan’s trade promotion organization, the Taiwan External Trade Development Council (TAITRA), has played an important role in Taiwan- Japan relations.

Chiu Hui-Li, Executive Director, Market Development Department, TAITRA   |  © TAITRA

Hiroyasu Izumi, Chief Representative, The Japan-Taiwan Exchange Association  |  © The Japan-Taiwan Exchange Association

A message from Koichi Ito, Japan’s ambassador to New Zealand

In November 2020, Prime Minister Yoshihide Suga and Prime Minister Jacinda Ardern held a telephone talk, during which they reaffirmed their commitment to further strengthening the Strategic Cooperative Partnership, founded on common values and a strong commitment to peace and security, free trade and investment and sustainable development.

One example of this partnership is the hydrogen-energy sector. New Zealand is rich in renewable energy resources, including — but not limited to — hydro, geothermal and wind power, which all can be used to generate green hydrogen, a carbon-neutral fuel source. If collaboration between Japan and New Zealand can result in the successful utilization of these energy sources, it will not merely contribute to addressing climate issues, but also create new opportunities for sustainable energy supplies.

Japan has a goal to achieve net-zero emissions by 2050 and realize a carbon-neutral society. Naturally, as New Zealand holds a very similar goal, both countries will undoubtedly benefit by working together in this area. Advancing cooperation in climate change between the two countries will in turn help enhance the prosperity and well-being of Pacific Island Countries. The Pacific Climate Change Center in Samoa is representative of bilateral cooperation in this area.

Japan and New Zealand are vital economic partners with a commitment to free trade. They have worked closely together to implement an ambitious, comprehensive, balanced and high-standard agreement known as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership. Thanks to these efforts, more Japanese can now enjoy New Zealand’s key export products, including beef, dairy, kiwis and manuka honey. I highly expect we can keep developing this mutually beneficial relationship.

The Japan-New Zealand relationship has proved an enduring one after almost 70 years. The unwavering relationship will continue to allow us to overcome any challenges and bring nothing but success in our future collaboration.

 

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Business Leaders share their insights on New Zealand – Japan relations:

About 84% of New Zealand’s electricity is currently generated by renewables. The government is committed to increasing this figure to 100% by 2030. New Zealand is also committed to becoming a carbon-free economy by 2050. Achieving these targets will require a major transition from fossil fuel to electric energy for industry and next generation vehicles.

It has been estimated that we will need to expand electricity generation by 70% and at the same time become 100% renewable, a huge challenge for New Zealand.

Japanese companies such as Sumitomo, Fuji Electric and Toshiba, have been providing turbines to geothermal power plants in New Zealand. New Zealand has world-class knowledge in identifying and drilling for the resource under the ground while Japan’s expertise is above the ground in machinery and turbines and we see synergies here.

Having successfully traded food, forestry products and fisheries from New Zealand in exchange for cars and machinery from Japan, renewable energy is set to be the next trend. Japan needs to expand its renewable energy capability and hydrogen energy is a shared area of interest.

We should never underestimate the value of ongoing trade but value-added sectors driven by innovation and creativity, particularly renewables, robotics and technology are increasingly important.

In terms of goods, we have seen an expansion of trade. Particularly, fresh fruits, vegetables, kiwifruit, are all ‘growing’. Meat, dairy and aluminium trading also continue to do well.

With so many complementary factors between Japan and New Zealand, the two countries have developed a very natural partnership. I would like to see a resurgence of people to people contact as New Zealand and Japan are both relationship-based countries. When we get to know one another as friends, we find we have a great deal in common.

Maori are the indigenous people of New Zealand, and Maori businesses-owners and entrepreneurs are a very important part of the New Zealand economy.

Under the Treaty of Waitangi, land and resources have been returned to Maori ownership and Maori marketing and business skills, interestingly, seem to be very compatible with Japanese values. Timescales are long-term and the focus is on ensuring sustainable development ensuring the environment is protected.

Responsibility lies with the current generation is to pass on the resources of the land, sea and rivers to the next generation in an unspoiled way, a vision very similar to the long-term approach to doing business in Japan.

There is a very warm relationship between Japan and New Zealand in the political and business fields and at a grassroots level – we have 47 sister cities and many bilateral friendship associations.

Japanese investors are welcome in New Zealand because experience has shown they are export orientated, they respect New Zealand management practices, they generate employment and look to contribute to the local economy.

—Ian Kennedy, Chair, Japan New Zealand Business Council

 

We have a special relationship with Japan based on our shared values. The warm hospitality of Japanese people expressed through omotenashi is similar to manaakitanga, the Māori concept of hospitality and mutual respect.

Following the 2019 Rugby World Cup we saw that Japan’s awareness of New Zealand began to increase. Demand for travel to New Zealand will return once borders open and airlines start flying again and the role we have to play is to keep New Zealand alive in the hearts and minds of Japanese people until they can travel.

Japan is one of our largest markets in Asia, second only to China.

Japan’s long-standing relationship with New Zealand has served both countries well over the years. We enjoy a solid and mature partnership based on longevity.

—Greg Wafelbakker, General Manager Asia, Tourism New Zealand

 

New Zealand is becoming a Tech-hub for innovation. Some of the most recent trends involving New Zealand and Japan have been in the technology sector, with more and more start-ups and digital solution companies entering the picture. Just as Japan pushes for renewable and green energy solutions, New Zealand can play a strong role in helping achieve 2050 decarbonization goals through our leading ‘Green-Tech’ companies’. We look forward to connecting and strengthening our relationships with our global partners, especially through our newly established TIER (Tech, Innovation, Education and Research) committee.

New Zealand’s food produce is seen as high-quality in Japan. This perception has proven itself during these hard times as consumers turn to reliable New Zealand natural products such as dairy, Manuka honey and kiwi fruit.

The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) has opened the doors for the New Zealand dairy and wine industries, among others, to better supply the Japanese market and has improved trade opportunities.

—Emily Hallams, Executive Director, Australian and New Zealand Chamber of Commerce in Japan

 

The trade relationship between our two countries is strong and today, our bilateral trade sits at around NZ$9 billion.

Japan and New Zealand’s trade relationship is highly complementary. Despite the challenges COVID-19 has placed on supply chains, goods exports to Japan for the period January to December 2020 were up 1.7% on the same period in 2019 and at the highest level since 2010.

Covid has accelerated a heightened awareness regarding well-being, health and nutrition. This is advantageous for New Zealand as we have visibility throughout the supply chain and a robust regulatory system.

Japan has been a very keen supporter of the CPTPP and this has already had a positive impact on its bilateral trade with New Zealand, including the primary produce, and horticultural sector.

Japan and New Zealand are both somewhat isolated island nations which has fostered an innovative nature due to our limited resources. Our cultures are based on trust and respect and we value long term relationships when doing business. These synergies have driven strong alliances between our two countries which I am sure will continue, enhanced by CP-TPP.

—Jason Reeves, Head of Export Business Development, Partnership Banking, Bank of New Zealand

Koichi Ito, Japan’s ambassador to New Zealand  |  © Japanese Embassy

Ian Kennedy, Chair, Japan New Zealand Business Council  |  © Japan New Zealand Business Council 

Greg Wafelbakker, General Manager Asia, Tourism New Zealand  |  © Tourism New Zealand

Emily Hallams, Executive Director, Australian and New Zealand Chamber of Commerce in Japan  |  © ANJCCJ

Jason Reeves, Head of Export Business Development, Partnership Banking, Bank of New Zealand  |  © Bank of New Zealand

Wayne Percival, CEO, UDC  |  © UDC

Sirma Karapeeva, CEO, Meat Industry Association  |  © Meat Industry Association 

Jen Scoular, Chief Executive Officer, NZ Avocado  |  © NZ Avocado 

Annette J. Azuma, Director, Business Advisory Services, Baker Tilly Staples Rodway  |  © Baker Tilly Staples Rodway 

Tony Boot, Managing Director, BTM Marketing Ltd.  |  © BTM Marketing Ltd. 

Tom Grooten, General Manager, Dad’s Pies   |  © Dad’s Pies  

This year marks an important milestone for Indonesia as it celebrates 75 years of independence. In a bid to become part of the top five economies by 2045, the country looks to create new opportunities for growth — an integral part of which includes strengthening its ties with Japan.

One of the key factors driving the bilateral relationship between the two countries is the growing influx of the skilled labor force being supplied from Indonesia to Japan. “We are concentrating on contributing to the improvement of technical education and its availability,” explained Masafumi Ishii, Japan’s ambassador to Indonesia. “These factors will solidify in establishing effective and beneficial connections between our nations in the long run.”

Throughout the course of their collaboration, one of the most distinct symbols of their successful joint ventures is the completion of the 2019 Mass Rapid Transit (MRT) project in Jakarta. “We are now nearing the second phase of the MRT’s expansion as we enhance the North-South line, followed by the East-West line,” explained Ishii. As the project draws closer to its conclusion, both nations look forward to mutual gains. “Japan is eager to help Indonesia advance in any possible way,” he continued.

Masafumi Ishii, Japan’s Ambassador to Indonesia  |  © Synergy Media Specialists

The chief representative of JICA (Japan International Cooperation Agency) Indonesia, Shinichi Yamanaka also cited Japan’s vast expertise in transportation, which has empowered and mobilized connectivity throughout Indonesia. “The new Patimban port being constructed in West Java aims to further improve export and import capabilities to Indonesia and Jakarta, giving companies more dependable logistic options for shipping.”

For Indonesia, it’s important to note that last year’s net investments from Japan clocked in at a grand total of USD 8.3 billion — making them the largest investor in the country. As infrastructure continues to improve, these figures are estimated to increase accordingly. “Japanese companies contribute to twenty five percent of the total exports from Indonesia, which is evidence of the planned and executed operational success to diversify the scope of this sector,” Ishii states.

With regards to market growth and economic potential, JETRO (Japan External Trade Organization) conducted a research study among twenty countries in the ASEAN region and found that Indonesia ranked number two, followed by India. In line with this, more than fifty percent of Japanese companies in Indonesia are forecasted to increase business operations in the following 24 months.

Having relatively young investors, JETRO Jakarta sees certain areas of improvement in the Indonesian market. Its President Director, Keishi Suzuki said that they are working hand-in-hand with all Japanese companies and government organisations in Indonesia as they continue to attract new Japanese investments into the country, one of which is through business matching. “Globally, JETRO adjusts medium- and long-term strategies every four to five years and identifies an opportunity in the growing start-up market.”

“Through these efforts, we present a united front for more holistic communication with local ministries and a more effective implementation of solutions to effectively address any areas of concern we could identify.”

Meanwhile, JJC (Jakarta Japan Club) has proposed a policy that aims to bolster the expansion of domestic markets in the country, which could position Indonesia as a more competitive player worldwide.

However, their contribution does not end there. JJC Chairman Kanji Tojo shared the issues Japan faced in the past which they successfully resolved.

“Through technological development and education, many of these problems were resolved and this knowledge can be transferred by Japanese companies and utilized to assist Indonesia in addressing similar issues they are currently facing.”

“This transfer of expertise will aid both Indonesia and Japan’s current situations, opening doors for people in Japan and also further developing the skills of the Indonesian people,” concluded Yamanaka.

www.id.emb-japan.go.jp
www.jetro.go.jp/indonesia
www.jjc.or.id
www.jica.go.jp/indonesia/english

Shinichi Yamanaka, Chief Representative of JICA (Japan International Cooperation Agency) Indonesia  |  © Synergy Media Specialists

Keishi Suzuki, President Director of JETRO Jakarta  |  © Synergy Media Specialists

Kanji Tojo, Chairman of  the Jakarta Japan Club (JJC)  |  © Synergy Media Specialists

Japan and Singapore have dynamic and well-established economies. Both countries actively contribute to the global community, including member countries of ASEAN, the Association of Southeast Asian Nations.

Japan is the world’s third largest economy and a global technology leader. Singapore is the world’s most advanced and competitive economy, surpassing the United States, according to the World Economic Forums’s 2019 Global Competitiveness Report.

Both countries contribute to one another’s advancement said Ambassador Peter Tan Hai Chuan, Ambassador of Singapore to Japan; “Singapore and Japan enjoy long-standing economic ties, underpinned by strong trade, investment and tourism linkages.”

“Japan is Asia’s largest investor in Singapore, while Singapore is the biggest investor in Japan among Asian countries,” said H.E. Jun Yamazaki, Ambassador of Japan to Singapore.

“Japan’s trade value with Singapore is increasing in both exports and imports and the number of Japanese companies in Singapore is on the rise. Japan has supported ASEAN connectivity in a major way and has implemented numerous hard and soft infrastructure projects.”

Cooperation is being strengthened by organizations such as the Japan International Cooperation Agency (JICA).

Toshiyasu Suzuki, Assistant Director Southeast Asia Division 2 for JICA: “Singapore was the first country to cooperate with JICA to provide aid to developing countries. Today, many countries in a position to provide aid are following this example.”

“The JSPP21 (Japan-Singapore Partnership Programme for the 21st Century) is one of the main areas of cooperation between the governments of Japan and Singapore. The Programme aims to train the leaders of developing nations around the world. JICA hopes to continue working closely with Singapore to support the growth and stability of other developing nations around the world,” concluded Suzuki.

His Excellency Jun Yamazaki, Ambassador of Japan to Singapore  |  © Japanese Embassy in Singapore

Peter Tan Hai Chuan, Ambassador of Singapore to Japan  |  © Singaporean Embassy in Japan

The ASEAN region is projected to become the fourth largest single market in the world by 2020. The region is experiencing steady growth in various key sectors and is a strategic destination for major trade routes.

“Many ASEAN Member States and Japan share fundamental principles such as the rule of law, freedom of navigation and free trade,” said Yamazaki.

“Japan welcomes the ‘ASEAN Outlook on the Indo-Pacific’ which envisages ASEAN centrality as the underlying principle for promoting cooperation in the Indo-Pacific region. This is in line with Japan’s Free and Open Indo-Pacific concept.”

The ASEAN Japan-Centre is strengthening economic partnerships between ASEAN Member States and Japan by focusing on trade, investment and tourism: including person-to-person exchanges.

“We continuously look at ways to promote the economic partnerships between Japan and ASEAN Member States as their relationships evolve,” said Masataka Fujita, Secretary General of the ASEAN-Japan Centre. “We are constantly working on ways and means to benefit the public at large in a unique manner. As an international organization, we are expanding our scope and responding to rising issues and challenges.”

Fujita added that the Centre aims to “analyze and provide insights into the importance of value-added trade and global value chains across the ASEAN region,” in addition to “promoting non-equity modes of operations for the ASEAN region to maximize benefits and minimize associated risks.”

With the recent outbreak of COVID- 19, Ambassador Peter Tan says it is crucial for Singapore and Japan to work hand-in-hand throughout this global challenge. “We must work together to maintain open and connected supply chains and ensure that trade lines remain open to facilitate the flow of goods including essential supplies. We should also cooperate with the international community to ensure that trade continues to flow unimpeded and that infrastructure such as our air and sea ports remain open to support the viability of global supply chains.”

“Looking ahead, Singapore will continue working with Japan and other ASEAN Member States to support an open and rules-based multilateral trading system. Japan has been an important dialogue partner for ASEAN,” he added.

Toshiyasu Suzuki, Assistant Director, Southeast Asia Division 2, Japan International Cooperation Agency (JICA)  |  © Synergy Media Specialists

Masataka Fujita, Secretary General of the ASEAN-Japan Centre  |  © Synergy Media Specialists

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LEADERSHIP INSIGHTS

Key-opinion leaders from the Japan-Singapore business community share some insights

“Both Singapore and Japan share excellent relations and strong economic ties. Their common interest in promoting Southeast Asia’s economic growth, sustainable development and economic integration is in line with the vision of ASEAN 2020. Besides being fellow members of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the two countries are also working closely towards a common goal of inking the Regional Comprehensive Partnership (RCEP) agreement in 2020. This major free trade agreement amongst the 15 participating countries marks significant progress for trade in the region.” — Ho Meng Kit, CEO of Singapore Business Federation

“For many years, Japan and Singapore have shared a common belief that the maintenance and strengthening of a free and open international economic order is crucial for economic growth. Since protectionism has risen around the world, I feel that this belief is becoming much more essential.

As CPTPP came into force in 2018, our next target is prompt realization of RCEP by all 16 countries. It is important for our two nations to continue working together to accomplish this objective, which will contribute to development and prosperity in Asia.

I hope and expect that our two countries will forge further bilateral economic ties and diversify business exchanges. Such efforts will cement our close and mutually beneficial relationship.” — Masakazu Kubota, Director General, Keidanren (Japan Business Federation)

www.sg.emb-japan.go.jp
www.mfa.gov.sg/tokyo
www.jica.go.jp
www.asean.or.jp
www.sbf.org.sg
www.keidanren.or.jp/en

Ho Meng Kit, CEO of Singapore Business Federation  |  © Singapore Business Federation  

Masakazu Kubota, Director General, Keidanren (Japan Business Federation)  |  © Keidanren

The relationship between Japan and Denmark has been running smoothly for over a decade and a half. Since 1867, the two nations have exchanged diplomatic relations after establishing the “Treaty of Friendship, Commerce and Navigation.” Although their ties were severed during the Second World War, the two countries managed to settle their differences and signed a bilateral agreement during the 1950s. 

According to Ambassador Miyagawa Manabu, Ambassador of Japan to the Kingdom of Denmark, the country has been playing an instrumental role in the latest negotiation of the Economic Partnership Agreement between Japan and the EU which was effectuated in February 2019. 

“The strategic partnership between Denmark and Japan has had great focus on promoting democracy, free trade and navigation over the last five years. With the Economic Partnership Agreement between Japan and the EU entering into force last year, a large number of Japanese companies were able to increase their investment in Denmark in the fields of renewable energies, pharmaceuticals, biotechnology and IT systems, among others. Currently there are ninety two Japanese companies in Denmark, proving once more the positive collaboration between both countries,” said Miyagawa.

Manabu Miyagawa, Ambassador of Japan to the Kingdom of Denmark  |  © Japanese Embassy

Simon Kollerup, Minister of Industry, Business and Financial Affairs in Denmark, stressed the importance of Japan and Denmark’s relationship with each other as they continue to share the vision of a brighter future between their countries.   

“Japan is one of only five countries in the world that Denmark has entered into a strategic partnership with. This means that we are working on strengthening the collaboration on areas of mutual interest, such as in agriculture and green technology. Hopefully, this will lead to new opportunities for both Danish and Japanese businesses as a result.”

Ambassador Miyagawa also emphasized the good relationship between Denmark and Japan, not just in economic affairs, but also through political affairs.

“There have always been long standing cordial exchanges between the Imperial household and the Royal household. Most recently, their Royal Highnesses the Crown Prince and Crown Princess of Denmark attended the enthronement ceremony of his Majesty the Emperor of Japan in Tokyo in October 2019,” said  Ambassador Miyagawa Manabu, Ambassador of Japan to the Kingdom of Denmark.

Simon Kollerup, Minister of Industry, Business and Financial Affairs of Denmark  |  © Ministry of Industry, Business and Financial Affairs of Denmark

As Japan and Mexico celebrate the 15th anniversary of their economic partnership agreement (EPA), the two countries look forward to further strengthening their relationship and creating more opportunities for growth in their economies.

According to Yasushi Takase, ambassador of Japan to Mexico, “The EPA between Mexico and Japan, which came into effect in 2005, has caused tremendous growth in trade between the two nations.”

Due to Mexico’s strategic location and its strong labor force, businesses were able to expand in the nation. “Mexico holds a key locational advantage with a border spanning 3,150 kilometers with the USA, and an abundant young labor force for manufacturing industries, making the country a highly competitive production base to develop North American markets,” said Kimihiko Inaba, director general of the Japan External Trade Organization.

“The number of Japanese companies in Mexico increased from around 400 in 2009 to more than 1,200 in 2019 and the volume of trade has doubled over the same period. This is clear evidence of the ever-growing opportunities between the two nations,” Takase added.

Yasushi Takase, Ambassador of Japan to Mexico  |  © Synergy Media Specialists

Meanwhile, Mexico’s automotive industry has greatly benefited from the country’s developing economy and is expected to grow further in the future. “The automotive sector is thriving in the country, with around 900,000 jobs being created, and one-third of them are estimated to be from Japanese firms operating in Mexico,” Inaba shared.

Japan International Cooperation Agency’s (JICA) Director General, Hitoshi Matsumoto, also added that it is focusing its efforts on “furthering technical assistance with specific focus on automotive and related industries” by creating programs to share its knowledge on the automotive market.

“Our current strategic direction in Mexico has two prongs: promoting and increasing vocational high school education, specifically in enhancing the skills required for the automotive and supporting industries; and elevating the level of the domestic skilled labor force through further education and opportunities,” he said.

Aside from the country’s automotive industry, Takase also predicts many other industries to follow in its success. “The next opportunities are in the fields of aerospace, medical and pharmaceutical technology, renewable energy, tourism and agriculture. Mexico is constantly opening new free trade areas and this beneficial position can be utilized through these thriving sectors to achieve success.”

Recently, the Comprehensive and Progressive Agreement for Trans-Pacific Partnership, which came into effect for Japan and Mexico in December 2018, opened more Asian markets for Mexican exporters. “We promote investment of Mexican firms in Japan, and facilitate them to establish strategic alliances with the Japanese,” Inaba said.

Hitoshi Matsumoto, Director General of JICA in Mexico  |  © Synergy Media Specialists

Kimihiko Inaba, Director General of JETRO  |  © Synergy Media Specialists

Japan and Norway celebrate their 115th anniversary of diplomatic ties this year and the two countries are now closer than ever politically, economically and culturally. “Norway is an old friend of ours that shares the fundamental values of peace, democracy, freedom and so much more,” said Masahiro Tauchi, ambassador of Japan to Norway. “The government of Norway, as well as the king, have been close friends of ours.”

Commercially, there are strong bonds in shipping, seafood, energy and technology between the two countries. “Norway is very technologically advanced when it comes to renewable energy and hydrogen for example, and we are now looking upon Norway’s innovative technology and clean energy with admiration and inspiration,” Tauchi said.

More specifically, there is an increasing interest from Japan in Norway’s hydrogen technology. The Nordic country has been a leader in this field and is looking to share the knowledge with the rest of the world. “Norway should be the first 100 percent green nation with zero emission solutions in all sectors. To achieve this, green hydrogen is an important piece of the puzzle,” Vegard Frihammer, manager and founder of Greenstat AS noted.

His Majesty King Harald V of Norway and Masahiro Tauchi, Ambassador of Japan to Norway  |  © Embassy of Japan in Norway

“Japan is such a fascinating country,” noted the Minister of Trade and Industry of Norway, Torbjorn Roe Isaksen. “Not only for its history and culture, but also because of its economic and technological advancements,” he said. According to Isaksen, Norway is very interested in strengthening its relationship with Japan given that “Norway is an export nation and Japan is a big market with high purchasing power.”

When it comes to shipping, Norway has a strong maritime cluster with the fifth-largest merchant fleet in the world, while Japan is the largest. “The strong shipping sector of our country is one of the reasons we were able to develop economically at the level we are today,” said Harald Solberg, CEO of the Norwegian Shipowners’ Association noting that shipping cooperation with Japan is strong as they both share a rich maritime history and value sustainable shipping practices, as well as reduction of energy consumption and carbon dioxide emissions.

Another industry that bonds the two economies together is seafood. “Both our countries are maritime nations and seafood is a main part of our diet,” explained Renate Larsen, CEO of the Norwegian Seafood Council. “Norwegian salmon and mackerel are Norway’s best export species to Japan.” Norway introduced salmon in Japan 30 years ago and since then, it has been added to the Japanese cuisine and is an integral part of the Japanese diet, which is creating a huge demand.

The relationship is growing to other areas as well. “There are some fantastic examples of Japanese investment in our country and vice versa,” said Hakon Haugli, CEO of Innovation Norway. “There is a growing need to increase our research-based cooperation and work more on high-tech development, which are areas of key competence for Norway that can benefit Japan,” he explained.

To facilitate this, Isaksen thinks that a bilateral economic partnership agreement between Norway and Japan would be a good way to strengthen its already good relations. “Such an agreement will strengthen our framework for economic cooperation between us,” he said.

Torbjorn Roe Isaksen, Minister of Trade and Industry of Norway  |  © Ministry of Trade and Industry of Norway 

Harald Solberg, CEO of the Norwegian Shipowners Association  |  © Norwegian Shipowners Association

This year marks a milestone year for the relationship between Japan and Brazil with 125 years of diplomatic relations and 30 years of the Brazilian community in Japan.

“Along with these milestones celebrations we have the Tokyo 2020 Olympics, which will be promoted through an exchange of ideas and lessons learned from the last Olympic Games held in Rio with the theme ‘From Rio to Tokyo,’” explained Ambassador of Japan to Brazil, Akira Yamada.

“On the other hand, in Brazil, with the Bolsonaro administration and the new parliament, it can be said that Brazil has entered a period of positive change and transformation with economic policies that are free-trade oriented and increasing the competitiveness of the local industry.”

Brazil boasts the largest population of Japanese living outside Japan, while Japan contains the third-largest community of Brazilians living outside Brazil. “Even if we live on the other side of the planet, our human ties are very strong,” added Ambassador Yamada.

Akira Yamada, Ambassador of Japan to Brazil  |  © Embassy of Japan in Brazil

The Embassy of Japan in Brazil collaborates with various organizations such as the Japan International Corporation Agency (JICA), the Japan External Trade Organization (JETRO) and The Japan Foundation in São Paulo to sustain positive relations between the two countries.

“One of our main goals is to support the protection of the Brazilian Amazon rainforest and combat illegal deforestation. This year, we intend to begin phase two of the project that utilizes satellite images using artificial intelligence to predict where illegal deforestation may happen next,” said Hiroshi Sato, chief representative of JICA Brazil.

“We are supporting the mission of improving the business environment in the country, and also promoting open innovations between Japanese companies and Brazilian startup companies through different events such as panel discussions,” added Atsushi Okubo, Director President of JETRO São Paulo.

The Japan Bank for International Cooperation (JBIC) is also able to support open innovation by providing financing to potential companies that contribute to the improvement of Brazil and promote sustainability.

“Brazil is very welcoming of Japanese companies and investors because they support the Brazilian economy and society,” expressed Shinichi Sanui, president and CEO of Banco Mizuho do Brasil.

“On top of promoting the cultural exchange between Japan and Brazil, we aim to promote the exchange of opinions that contribute to the development of society. One of our current projects collaborates with farmers the different ways to utilize bamboo,” said Masaru Susaki, director general of the Japan Foundation in São Paulo.

Hiroshi Sato, Chief Representative of JICA Brazil  |  © JICA Brazil 

Tetsuya Otsuru, Consul General of Japan in Rio de Janeiro  |  © Synergy Media Specialists

by Akio Isomata, Ambassador and Consul-General of Japan in Shanghai

Japan and China

The relationship between our two countries is now back on a normal track and is at a new stage of development. At the G20 Osaka summit in June, both countries’ leaders agreed to open up a “New Era of Japan and China.” Additionally, there are a great deal of high-level and other dialogues currently taking place that we fully expect to continue. This new era of relations is creating fantastic opportunities.

China: The world’s market

China’s population currently stands at nearly 1.4 billion people. The country remains a huge market for investors and businesses from Japan and the rest of the world. The Chinese market is said to include 450 million middle-income people and 150 million high-income people.

Akio Isomata, Ambassador and Consul-General of Japan in Shanghai  |  © Consulate-General of Japan

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Leadership Insights

Hitoshi Nakamura, Secretary General, Shanghai Japanese Commerce and Industry Club : “China and Japan have a good relationship and we are seeing efforts to strengthen the economic ties between our two countries,” says Hitoshi Nakamura, Secretary General, Shanghai Japanese Commerce and Industry Club. “There are many opportunities to bring our countries closer together through increased trade and the Shanghai Japanese Commerce and Industry Club will continue to work to support the Japanese business community in China.”

Michiaki Oguri, Managing Director of Japan External Trade Organization (JETRO): “In 1972, Japan and China re-established diplomatic relations and today is a ‘Golden age’ for our partnership. We are seeing closer ties regarding trade relations between both countries and interaction is increasing both economically and culturally.”

“About fifteen percent of JETRO’s annual budget is spent in mainland China; indicating the importance JETRO places on the Chinese market. We have eight offices in China, including Hong Kong and actively encourage investment from China to Japan.”

“Chinese investment into Japan is increasing and we see research and development as an important area for cooperation. Chinese companies and institutions have a strong interest in the power of Japan’s research and development capabilities.”

“Food and agricultural based companies in Japan are increasing their exports to China. Food safety remains an important issue in China and there has also been a change in people’s lifestyle in China which has created opportunities for innovative Japanese companies. The development of China’s digital economy continues to lead the global industry and the image of how business gets done in China is improving all the time. Finally, we expect our relationship to continue to flourish as we prepare to celebrate fifty years of bilateral ties in 2022.”

Kenji Haraguchi, Chief Representative of the Japan National Tourism Organization (JNTO): “The Japan National Tourism Organization maintains 21 offices in key cities around the world. Each overseas office is committed to promoting travel and tourism to Japan. JNTO currently has two branches in China namely Shanghai and Beijing and are in the works of opening a new branch in Guangzhou towards the end of 2019.”

“JNTO is involved in a broad range of activities to encourage international tourists from all over the world to visit Japan. The organization is looking forward to sharing the upcoming World Master Games and World Expo 2025 in Osaka.”

“Japan and China’s relationship is positively connected to the relationship between their ministers, governments, and such.  2018 recorded the biggest annual total of 8.38M (13.9% more than the same period in 2017) Chinese tourists to Japan. As of August 2019, visitors have increased a total of 13.6% on the same period last year.”

“Chinese tourists to Japan account for the largest number of visitors to Japan from any country. The most popular travel destinations for Chinese travelers to Japan are Tokyo, Osaka, Hokkaido, Chiba, Aichi, and Kyoto.”

www.shanghai.cn.emb-japan.go.jp
www.jpcic-sh.org
www.jetro.go.jp/china
www.welcome2japan.com

Hitoshi Nakamura, Secretary General, Shanghai Japanese Commerce and Industry Club  |  © Synergy Media Specialists

Michiaki Oguri, Managing Director of Japan External Trade Organization (JETRO)  |  © Synergy Media Specialists

Kenji Haraguchi, Chief Representative of the Japan National Tourism Organization (JNTO)  |  © Synergy Media Specialists

President of the Republic Sauli Niinisto and Jenni Haukio hosted Crown Prince Akishino and Crown Princess Kiko at Kultaranta on July 3.  |  © Office of the President of the Republic of Finland

According to H.E. Takashi Murata, Ambassador of Japan to Finland, “The Finnish and Japanese have many similar characteristics and share common values represented by 3 P’s, that is Punctuality, Patience, and Prudence.”

“The Finnish life philosophy of Sisu correlates to the Japanese Bushidō, a code for living a life of honor, self-discipline, bravery, and simplicity,” he adds.

These shared values and ethics have brought Finland and Japan closer, with the latter being Finland’s third-largest trade partner outside Europe.

Finland’s Minister for Development Cooperation and Foreign Trade, Ville Skinnari, shares that Finland’s exports to Japan are growing in double digits.

H.E. Takashi Murata, Ambassador of Japan to Finland  |  © Embassy of Japan

“Apart from our well-known and continuously strengthening cooperation with Japan in the forest industry, our ties are becoming more comprehensive through the exchange of consumer products, innovations, creative ideas, and tourism,” explains Skinnari.

Over 40 direct flights from Japan to Helsinki connect directly to over 60 other destinations every week, making Finland an important hub for Japanese businessmen and travellers.

The EU-Japan Economic Partnership Agreement, which entered into force earlier this year, opens up new opportunities for Finnish and Japanese businesses to cooperate and grow together.

Juha Pitkänen, chairman of Finnish-Japanese Chamber of Commerce says that the agreement is changing the perception of Finnish companies about the challenges of doing business in Japan.

“It signals that the Japanese economy is opening up and is enticing more companies to look into growth opportunities in Japan, even in niche markets,” explains Pitkänen.

“Forecasts show that the agreement could invigorate, for example, exports of agricultural and technological products from Finland to Japan, as well as automotive and white goods exports from Japan to Finland,” adds Timo Vuori, executive vice president for international affairs at Finland Chamber of Commerce.

Moving forward, Mikael Pentikäinen, CEO of The Federation of Finnish Enterprises shares, “I encourage more Finnish companies to do business with Japan and to explore the Japanese market while at the same time I hope to see more Japanese companies doing business in Finland. We are great partners who share the same values and can build a strong alliance of freedom.”

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Leaders share insights with Synergy Media Specialists on the strengthening of relations between Finland and Japan

Takashi Murata, Ambassador of Japan to Finland: “The number of Japanese companies in Finland has more than doubled in the last five years from 82 to 212.

Business cooperation between Japan and Finland has been diversified. Recently, the cooperation in the field of Research and Development and others is in progress while in the past business collaboration and acquisition in wood, metal and machinery industries was mainly focused.”

Ville Skinnari, Minister for Development Cooperation and Foreign Trade, Finland: “Tourism, particularly well-being and nature-related tourism is forecasted to grow. Flight connections between our countries continue to increase, not only to the Tokyo Haneda airport but to other destinations such as Hokkaido and Sapporo.”

“We are happy to see more and more Japanese coming to Finland and exploring new sites apart from Helsinki and Lapland. Finnish tourists to Japan are also discovering alternatives to Tokyo, Osaka, and Kyoto such as Hokkaido, Okinawa, and Kyushu.”

Juha Pitkänen, Chairman of Finnish-Japanese Chamber of Commerce: “Japanese investors interested in opportunities in Finland should look out for Finnish start-ups with cutting-edge technologies. Our strong education system and research and development community have brought forth many successful start-ups that have created game-changing technological innovations.”

Ville Skinnari, Finland’s Minister for Development Cooperation and Foreign Trade  |  © Ministry of Foreign Affairs of Finland

Mikael Pentikäinen, CEO of The Federation of Finnish Enterprises  |  © The Federation of Finnish Enterprises

Tina Ropo, CEO of Business Japan  |  © Business Japan

Timo Vuori, Executive Vice President of International Affairs, Finland Chamber of Commerce  |  © Synergy Media Specialists