Synergy Media Specialists » Marine https://www.synergymediaspecialists.com Mon, 17 May 2021 08:38:00 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.33 IMEMSA works hand in hand with Yamaha in leading Mexico’s marine industry https://www.synergymediaspecialists.com/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry/ https://www.synergymediaspecialists.com/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry/#comments Wed, 05 Feb 2020 09:09:24 +0000 https://www.synergymediaspecialists.com/?p=11061
As Yamaha’s exclusive distributor of marine equipment in Mexico, Industria Mexicana de Equipo Marino (IMEMSA) has grown to become a market leader in the country’s marine industry in a span of over 45 years.

After signing a joint venture agreement in the 1970s, IMEMSA and Yamaha created a vast distribution network of committed dealers catering to thousands of commercial fisheries located throughout Mexico, and quickly established the Yamaha brand in the Mexican market.

“The key to the success of the venture was the high degree of collaboration between Yamaha and IMEMSA, with both companies bringing their specific know-how to the table,” said Alejandro Cortina, director general of IMEMSA.

Alejandro Cortina, Director General of Mexico, Industria Mexicana de Equipo Marino (IMEMSA)  |  © IMEMSA
IMEMSA went through a major change in 2015 as its ownership was entrusted to the Gallardo family in Mexico, who are also actively involved in airport infrastructure, bottling and real estate development.

Due to corporate restructuring, IMEMSA and Yamaha ended their joint venture and signed an exclusive distribution agreement instead. Cortina also pointed out that the successful completion of this milestone can be attributed to its close collaboration with Yamaha’s marine division.

“It was a challenging process, but thanks to the leadership and long-term vision of Yamaha’s marine division headed by Hirofumi Usui, IMEMSA was able to succeed with its endeavors,” Cortina said.

In 2018, IMEMSA invested in a new distribution center to integrate and streamline its operations, as well as a new boat factory to satisfy the growing local demand and export to the U.S. market.

2019 will be an important year for IMEMSA as it will seek to modernize its dealer network operation with the implementation of a new enterprise resource planning system.

“The successful and longstanding business relationship between Yamaha and IMEMSA is proof that Japanese companies can thrive in the growing Mexican market,” Cortina said.

“Together, Yamaha and IMEMSA will work toward creating awareness of sustainable fishing practices, as well as collaborating with authorities and universities in replenishing local fisheries.”

www.imemsa.mx

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The Company

Industria Mexicana de Equipo Marino (IMEMSA)

Industry
Marine Equipment
Generators
 Xola 1152 Col. Del Valle CP 03100 CDMX
+52 55 5201 1981
www.imemsa.mx

The Report

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]]> https://www.synergymediaspecialists.com/imemsa-works-hand-in-hand-with-yamaha-in-leading-mexico-marine-industry/feed/ 0 Suzuki: A way of life in New Zealand https://www.synergymediaspecialists.com/suzuki-a-way-of-life-in-new-zealand/ https://www.synergymediaspecialists.com/suzuki-a-way-of-life-in-new-zealand/#comments Mon, 22 Oct 2018 06:34:25 +0000 https://www.synergymediaspecialists.com/?p=7951
Japanese cars, motorcycles and outboard marine engines can be found throughout New Zealand’s beautiful cities, towns, off-road tracks, lakes and rivers.

Suzuki New Zealand Ltd. is active in all three segments and continues to build on its reputation across the country.

The company was the first wholly owned Japanese company in New Zealand, following the acquisition of the Whanganui-based Suzuki distributor in 1984.

Since then, the company has become a dominant player in the light passenger car segment that today represents 6 percent of the country’s automotive market.

“Driven by our hugely popular SWIFT model, our market share in this segment is currently 26 percent in New Zealand,” said I.A. Peck, Suzuki New Zealand’s managing director.

“The SWIFT has been the No. 1 selling car in this segment for 13 years and is currently the No. 1 passenger car in the country for private sales.”

Suzuki New Zealand has also been the market leader in two-wheel motorcycles for 20 consecutive years. “Suzuki has been committed to New Zealand for a long time,” said Peck. “From our early days as a distributor, our success has been based on our local strategy, Suzuki’s reputation as a fun brand and our close relationships with our customers.”

I.A. (Tom) Peck, Chief Executive Officer of Suzuki New Zealand Ltd.  |  © Suzuki
The hugely popular SWIFT model has been the No. 1 selling car in the light passenger car segment for 13 years.  |  © Suzuki
From September, the company regained control of the distribution of its outboard marine products and has plans to strengthen this business by providing better customer service.

“We will grow our market share in marine products and aim to achieve a 20 percent share by 2023,” said Peck.

Peck, who has worked at Suzuki for 34 years, is proud to be leading one of Suzuki’s top performing subsidiaries.

“We love the brand and when you have been with the company for as long as I have, you make a lot of friends along the way,” said Peck. “We have an excellent relationship with our parent company and we fully expect this to continue into the future.”

www.suzuki.co.nz

The Company

Suzuki New Zealand Limited
Industry
Automotive
Motorcycles
Marine

Our Location:

 1 Heads Road, Wanganui, New Zealand 4500
064 6 349 1222
www.suzuki.co.nz

The Report

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