JTI Turkey places great importance on its well-qualified workforce and combines experienced employees with university graduates to foster a balanced workforce founded on knowledge, expertise and innovation.

“We are proud of our commitment to Turkey and our ability to not only export our products, but also focus on exporting talent to the world,” said Mehdi Bejar, factory director of Japan Tobacco International Turkey.

“The country is an ideal hub for business and offers companies cost competitiveness, growth opportunities and access to international markets. We also optimize local natural resources. Our use of natural gas and solar to power our manufacturing facility has saved one gigawatt of electricity monthly.”

Inspired by the work of the country’s ethnic population, JTI Turkey supports local community initiatives in correspondence with nongovernmental organizations.

The company has established numerous women-empowerment initiatives such as the My Inspiration is My Future program that supports and encourages woman to build their own legacies. Approximately 420 female graduates have completed the program and 25 percent are today managing their own businesses.

“Our success is based on our ability to grow our business and as we continue to do so, we intend to support people across the country through our highly-effective corporate social responsibility activities,” Bejar concluded.

www.jti.com/middle-east/turkey

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Over the last decade, JTI Hungary has become the fastest-growing tobacco company in the country. According to the National Tobacco Trade Nonprofit Company, the company’s market share grew from 2.9 percent in 2008 to 15.9 percent in 2017, making JTI Hungary the third-largest tobacco company in the country.

JTI Hungary is also proud to have been recognized as a top employer in Hungary for the sixth consecutive year.

“Through our agile team, we aim to increase the sales of our global flagship brands in Hungary,” said Gordic. “With a global and dynamic outlook and a strong Japanese heritage, JTI is driven by its long-term vision and desire to deliver the highest-quality products. We also recognize the importance of sharing our success by contributing to the communities in which we operate.”

JTI Hungary’s community investment initiatives include a program to bring Japanese culture closer to the Hungarian people. In cooperation with local Japanese stakeholders, the company is looking forward to events to celebrate the 150th anniversary of Japanese-Hungarian diplomatic ties.

www.jti.com/europe/hungary

In terms of rejuvenation, TTL has reached out to Taiwan’s young talent pool to recruit, invest in and train outstanding employees.

“Our desire to bring young people into the TTL family has given us a new spark and dynamic energy across all divisions of the company,” said Wu.

In addition to investing in people, TTL has grown its product range. Earlier this year, the company’s Sweet Touch Fruit Series range of beer beverages was expanded to include two new flavors — green tea and melon. Both products have become consumer favorites in Taiwan and embody TTL’s differentiation strategy.

The upgrading of TTL’s wineries, such as its famous Nantou Winery, falls under asset renovation. By integrating characteristics of local Taiwanese culture into each TTL winery, the company has been able to attract visitors, increase its brand recognition and play a role in Taiwan’s tourism industry.

TTL’s final and most important strategy is internationalization. Currently, mainland China, North America and Japan are TTL’s largest foreign markets. Wu’s vision is to transform TTL into a truly global company and deliver products to consumers across the globe.

“Our medium-term goal is to ensure TTL becomes a recognized brand name in the Asia-Pacific region,” said Wu. “Eventually, we want our products to be enjoyed globally and just as Taiwanese culture is becoming increasingly popular around the world, internationalization is our long-term goal. We want TTL to be seen as a bridge between Taiwan and the rest of the world.”

Japan will play a key role in this global strategy. In recent years, demand for the company’s Shaohsing Wine, Omar Whisky and Taiwan Beer has increased significantly in Japan.

As trends in Japanese liquor consumption change, the consumer market for young adults is becoming dominated by beer and low-alcoholic beverages. TTL is excited to introduce new fruit beers to the Japanese market in addition to its already popular range of products sold across the country.

“Our Omar Whiskey has won a number of international awards over the years and was successfully introduced to the Japanese market last year,” concluded Wu. “The Japanese and Taiwanese consumer markets share many similarities, particularly when it comes to high-quality products such as ours. As we develop our brand in Japan and the rest of the world, we are excited about the future. We look forward to strengthening TTL’s international business through strong partnerships and our desire to deliver guaranteed Taiwanese quality to the world.”

www.ttl.com.tw/en