Bottled at the Source in Pristine and Majestic Iceland

Posted in: SCMP Iceland Business Report Started by Benj

Bottled at the Source in Pristine and Majestic Iceland

Located in the North Atlantic at the center of the Eurasian and North American tectonic plates, Iceland is home to a mix of glaciers, spouting geysers and volcanoes that have provided Icelandic Water Holdings ‘Icelandic Glacial™’ with a superb and premium spring water, sourced from one of the world’s most naturally pristine and untouched ecosystems.

“Icelandic Glacial is bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock,” says Jon Olafsson, Chairman and co-founder of Icelandic Water Holdings.“The Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a high alkaline pH level of 8.4.”

The foundation of the brand’s success is attributed to the exceptional quality of the protected Ölfus Spring source which is communicated by the distinctive signature sculpted premium bottle. It is evident in the global distribution expansion into 19 markets, including the most recent partnerships in Hong Kong and China.

“There is a tremendous opportunity for Icelandic Glacial in China and we expect to be the number one water brand in the future,” says Olafsson. “Indeed, we believe that Icelandic Glacial is particularly well suited to the wide variety of teas consumed in China.”

Olafsson also notes the existing partnership they have with Christian Dior’s DiorSnow skin care product range, “Christian Dior scientists discovered that using Icelandic Glacial water helps correct the acidity of the skin and creates increased transparency. DiorSnow is one of the biggest cosmetics line in China and I think consumers will appreciate that the premium water that we bottle for drinking is also used as the only water in these special cosmetics. We are honored to bring a genuine piece of Iceland to this extraordinary region.”

Jon Olafsson, Chairman and co-founder of
Icelandic Water Holdings

Icelandic Glacial is also dedicated to being the active leader in environmental sustainability which includes being the world’s first bottled water to have a net-zero carbon emissions footprint and to be certified as CarbonNeutral® for product and operation. The brand’s efforts have been recognized with international acknowledgment, including an award for Bottled Water World Design Awards for Best Sustainability Initiative.

“As Chinese consumers continue to seek out premium brands, Greater China is becoming a very important market for us,” says Frankie Suen, General Manager, Greater China Region. “Our goal is to work closely with our distributors and trade partners to make Icelandic Glacial one of the leading imported premium bottled waters in Greater China. We believe that once Chinese consumers experience Icelandic Glacial, they will prefer our uniquely pure mineral water sourced from majestic Iceland over any other bottled water brand.”